ABC Presents: Getting the Most Out of Your ARCs

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Monday, January 25, 2016 4:30 PM to 5:30 PM EST

Your stockpile of ARCs can present a great opportunity for marketing and community outreach at no additional cost. Learn from other booksellers how creative programs using ARCs and donations to underprivileged schools can lead to significant sales increases in your store or at your book fairs.

  • Jesica DeHart, BookPeople of Moscow (Moscow, ID)
  • Carol Moyer, Quail Ridge Books & Music (Raleigh, NC)
  • Elise Supovitz, Executive Director of Independent Retail and Canada Sales at Candlewick Press (Somerville, MA)
  • Mark von Bargen, Senior Director of Children's Trade Sales at Macmillan Children's Publishing Group (New York, NY)
  • Johanna Albrecht, Flyleaf Books (Chapel Hill, NC) (Moderator)
     

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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