Breakfast Keynote–Martin Lindstrom, "Small Data: The Tiny Clues That Uncover Huge Trends"

Martin Lindstrom, author of Small Data: Adventures in Cracking the Code of Consumer Desire (St. Martin's, February 2016) and producer of the TODAY show's Main Street Makeover segments, will open Wi11 with a fun, interactive presentation that will arm booksellers with concrete ideas on how to use small data to develop big ideas that will improve their businesses. Lindstrom is also the author of the New York Times bestseller Buyology (Crown Business) and has been listed as one of Time magazine’s 100 most influential people in the world.

The Bookstore Challenge
Martin Lindstrom is looking for bookstores to participate in his presentation on Sunday morning, January 24. The Book Store Challenge is your chance to get a makeover from the one of the world's top branding experts. A few lucky ABA member stores will be chosen from the applicants to win an in-store visit from Martin. Martin will review your store and help you maximize it for success; you'll then be featured onstage during his Wi11 keynote.

Visit Martin's webpage to read more about the challenge. If you are interested in participating, please fill out the form here by January 10, 2016 – and keep an eye out for more fun contest announcements as we get closer to Wi11.