The weekly Indie Bestseller List showcases titles selling at ABA member stores, brings attention to favorite authors, and helps keep a focus on indie booksellers in both the halls of publishers and the minds of authors.
Several booksellers recently reconsidered the art of the display. Their efforts include a new take on the monochromatic, inspired by Christopher Moore; a twist on family reading time; and a new location for overlooked picture books.
E-newsletters still get top ranking for being an in-depth, tailored format to communicate with customers about store news, but they can be a time sink. Here are few quick tips for adding readymade content.
Towne Book Center Marketing Director Kit Little has worked with Red Bubble to turn ABA’s Bookseller DIY templates into an array of “brilliant” marketing materials.
Bookstores’ promotional plans for World Book Night’s “great giveaway” include a mini parade of lights, TV crews filming the odyssey of the givers, and entertainment provided by local teenage musicians.
In his bimonthly letter to members, ABA CEO Oren Teicher talks about the association’s spring Booksellers Forums and some of the issues of concern to those who attended the first two gatherings of the season.
Several indie booksellers who have made Pinterest part of their social media marketing efforts have found it easy and fun to use and better than Twitter for connecting with customers.
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