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Booksellers Share Best Practices for Promoting E-Books

The best approach to promoting e-books is multiple approaches — feature them in general and targeted electronic and print newsletters, advertise online and in-store, train staff, and “just be relentless”— is the collective opinion of booksellers who shared their best practices with BTW.

A Holiday Preparations Checklist

For new booksellers and experienced ones who would like a quick review, we present BTW’s annual holiday preparations checklist. We hope you’ll find something here that can help make the season go a little smoother for you, your staff, and your customers.

Teen Reviews Help Make Better Booksellers

To find out if teenagers still love the undead, want more werewolves or something else, some indie booksellers ask teens to write their own reviews, which are posted in-store or in e-newsletters.

With Private Sponsorship, Inkwood Hosts Author Events for Low-Income Students

Thanks to the sponsorship of a local law firm, Inkwood Books was able to donate 100 copies of Zora and Me and to host the book’s authors at two events aimed at students from low-income schools.

Tapping the Market for YA Book Clubs for Adults

Booksellers share their experiences of starting and building YA book clubs for adults and the challenges of introducing the uninitiated to the world of YA lit.

Candlewick Announces CHIRP Scholarship Winner

Candlewick Press has named Marika McCoola of The Odyssey Bookshop in South Hadley, Massachusetts, as the winner of its CHIRP scholarship to Winter Institute 7.

Promoting E-Book Sales: One Bookseller’s Strategies

Matt Norcross, the co-owner of Petoskey, Michigan’s McLean & Eakin Booksellers, recently talked to Bookselling This Week about his store’s strategies for e-book and online sales promotions — some successful, and others that needed a little tweaking.

ABC Best Books for Children Catalog on its Way

This year’s full-color, 20-page ABC Best Books for Children Catalog featuring more than 200 fully vetted frontlist and backlist titles is slated to arrive at all ABA member stores by next week.

Around Indies

Four-Eyed Frog responds to closing of local bookstore; McNally Jackson owner featured in New York Times; Vermont bookstores discuss changing business models

YA Book Clubs “Revel in the Awesome”

Joanna Parzakonis of Bookbug, Lanora Hurley of Next Chapter Bookshop, and Maggie Tokuda-Hall of Books Inc. share tips for attracting and keeping YA book club readers.

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