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Best Practices

Acorn Takes Root With Help From SBA

The opening of Acorn Books in Dover, Delaware, earlier this month was made possible with help from YWCA’s Women’s Entrepreneurship Division and SCORE — community resources funded in part by the U.S. Small Business Administration.

Bookstore Trouble Comes Out of the Blue

Trouble often arrives out of a clear blue sky, even during the lazy days of August. For three booksellers, trouble recently arrived in the form of First Amendent emergencies. ABFFE President Chris Finan explains how each dealt with the unexpected.

Renovating With an Eye on the Bottom Line

Whether to improve traffic flow, create more or less space, or simply spruce up, several indie bookstores are undergoing renovations with an eye towards improving the bottom line.

A Scam Warning

An ABA member bookstore in the Great Lakes region reported this week that a staff member had received an e-mail informing him that he had won a $1,000 Visa Gift card from the bookstore.

Working With Self-Published Authors

In response to the growing number of self-published authors seeking shelf space at indie bookstores, savvy booksellers are establishing programs that clearly define their requirements and streamline the consignment process.

Tech Talk: Keeping Your Website Up to Date

Christine Onorati of WORD and Kelly Justice of Fountain Bookstore offer tips to increase online sales and to ensure your customers know that your website is always open for business.

Ideas on Display

Several booksellers recently reconsidered the art of the display.  Their efforts include a new take on the monochromatic, inspired by Christopher Moore; a twist on family reading time; and a new location for overlooked picture books.

Timesaver: Instant Content for E-Newsletters

E-newsletters still get top ranking for being an in-depth, tailored format to communicate with customers about store news, but they can be a time sink. Here are few quick tips for adding readymade content.

Joseph-Beth’s Facebook Ads Cast a Broad Net

Joseph-Beth Booksellers, which has four locations in Kentucky and Ohio, has turned to paid advertising on Facebook as a way to promote its many events to a wide range of people with similar interests.

Promoting E-Book Sales: One Bookseller’s Strategies

Matt Norcross, the co-owner of Petoskey, Michigan’s McLean & Eakin Booksellers, recently talked to Bookselling This Week about his store’s strategies for e-book and online sales promotions — some successful, and others that needed a little tweaking.

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