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The August 2007 Book Sense Picks
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 Nutella® is teaming up with Book Cash, the nationwide program coordinated by the Properties Group, for a new promotion that offers consumers who purchase a jar of its hazelnut spread (13 oz. size or larger) a coupon to receive a $5 Book Cash check. The Book Cash check, good for $5 off the purchase price of a book, is valid until December 31, 2004. Booksellers must deposit Nutella Book Cash checks by January 14, 2005.
 Book Cash, the nationwide promotional program coordinated by The Properties Group, has begun a new promotion offering select credit card holders in Visa's Gold Rewards program $5 Book Cash checks. The checks, which can be used for books as well as movie tickets and pizza, should begin appearing in stores in February. (Click here for sample coupon.)
Booksellers should make note and inform staff that Coca-Cola, The New York Times, General Mills, and Bausch & Lomb Book Cash checks are still in circulation. The Book Cash promotion, a nationwide program coordinated by the Properties Group, is driving traffic into stores and raising national awareness of Book Sense.
There are three Coca-Cola Book Cash certificates:
Booksellers with Book Sense should be on the lookout for new Book Cash checks that are being distributed as part of three new Book Cash promotions, with Bausch & Lomb, Coca Cola, and Albertsons.
Booksellers should be aware that the New York Times Book Cash Certificates expire on January 31, 2003. Times Book Cash checks were sent as gifts to consumers who upgraded from a trial subscription to a full subscription to the newspaper and are good for $10 towards payment for any book purchase.
 This month, the New York Times began sending Book Cash checks as a gift to consumers who upgraded from a trial to a full subscription to the newspaper. It is expected that the Times' Book Cash check, which is good for $10 towards payment for any book purchase, will be distributed to as many as 20,000 consumers. Booksellers could start seeing customers with the checks as early as this week.
Beginning in August, as many as 20,000 consumers nationwide will receive a special Book Cash promotion designed to send book buyers into bookstores nationwide. The latest version of Book Cash certificates, good for $10 towards payment for any book purchase, will be sent to certain new subscribers to the New York Times.
As in previous Book Cash promotions, the certificates should be handled as if they were regular checks or traveler's checks: they should be deposited in the store's bank account.
In January, the "Book Cash Accepted Here" decal was sent to booksellers. It is important that bookstores participating in the Book Sense program remember to place the decal prominently in their store window to let consumers know that Book Cash certificates are accepted at their bookstore.
About ABA
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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