E-readers cheaper, but not e-books; Readers return to the stores; ABA’s Teicher talks to HuffPost;  HuffPost launches book club; November retail sales rise; Ingram to distribute Turner Publishing

On Monday, Apple approved the American Booksellers Association’s IndieBound Reader™ for iOS, and it is now available for download in the App Store.

Three new e-book promotions, starting later this month, are now featured on IndieCommerce.com’s Publisher Promotions page.

Book lovers who purchase their e-books from independent booksellers online now have their own device-based reading application —The IndieBound Reader.

The best approach to promoting e-books is multiple approaches — feature them in general and targeted electronic and print newsletters, advertise online and in-store, train staff, and “just be relentless”— is the collective opinion of booksellers who shared their best practices with BTW.

The newest addition to publisher e-book promotions featured on IndieCommerce.com’s Publisher Promotions page is from Random House.

Matt Norcross, the co-owner of Petoskey, Michigan’s McLean & Eakin Booksellers, recently talked to Bookselling This Week about his store’s strategies for e-book and online sales promotions — some successful, and others that needed a little tweaking.

Next week, just in time for Halloween, Sourcebooks’ promo on paranormal romances and Unbridled’s sale on Cranioklepty: Grave Robbing and the Search for Genius kick in.

The latest addition to publisher e-book promotions featured on IndieCommerce.com’s Publisher Promotions page is from Hyperion.

Ongoing and upcoming publisher e-book promotions are featured on IndieCommerce.com’s Publisher Promotions page, which includes product numbers and materials provided by publishers to help stores draw attention to e-book titles on sale.