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E-Books

New Window Cling Promotes E-book Sales

Random House has worked with ABA’s IndieBound program to create an “Eat Sleep (e)Read” window cling to promote e-book sales at independent bookstores.

Google Settlement Goes Back to Drawing Board

This week, Judge Denny Chin rejected Google’s Amended Settlement Agreement with the Authors Guild and the Association of American Publishers, but left the door open for approval if changes were made.

QR Codes – Ready for Their Close-up

With QR codes going mainstream, indie booksellers are increasingly integrating them into their shelf-talkers and newsletters. Among the results has been the opening of conversations between customers and staff about e-books, new technologies, and customer service.

ABA Applauds Random House Move to Agency Model for E-Books

On Monday, February 28, ABA indicated its strong support of the decision by Random House to adopt the agency pricing model for the publisher’s e-books. Under the agency model, a publisher sets a retail price for a specific book, which establishes a level playing field for all resellers.

2010 Verso Study Revisited at Digital Book World

At the recent Digital Book World conference in New York, Jack McKeown, co-owner of Books & Books in Westhampton, New York, and director of Business Development for Verso Digital, presented an update on the “2010 Survey of Book-Buying Behavior With Verso Digital.”

How to Sell E-Books” Focus of Wi6 Sessions

Two sessions on how to sell e-books drew full houses on Friday, January 21, at Winter Institute 6. Topics included how to introduce customers to e-readers and e-books, marketing tips and tactics, and the importance of capturing e-book market share.

Blending Online and Bricks-and-Mortar Shopping

IndieCommerce stores are finding creative ways to market Google eBooks™, including using QR codes on shelf-talkers to promote sales.

HarperCollins Launches E-Commerce Support Program for Retailers

HarperCollins has created a program that encourages retailers to use e-commerce tools to sell Harper print and e-book titles. The program directly benefits ABA IndieCommerce stores.

BTW News Briefs

USA Today Bestsellers: E-book sales outdo print; E-mail and search engines primary drivers of retail web traffic; BISG finds strong preference for print textbooks; W.G. Ellerkamp recognized for commitment to sustainability

Focus on First Wave of E-book Marketing

It’s less than two weeks since Google eBooks™ went live, but many booksellers are fully engaged in the first stage of their e-book marketing campaigns. The Book Bin is offering loaner Sony Readers; Tattered Cover has highlighted four agency titles, while Kepler’s promoted non-agency books; and Gallery Bookshop & Bookwinkle’s Children’s Books hosted a digital petting zoo.

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