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E-Books

Friday Deadline for Kobo Mini Sales Reports

ABA member stores that sold the Kobo Mini for $49 on Black Friday and Small Business Saturday must report their sales by this Friday, December 7, in order to receive the $30 rebate for each Mini sold.

Weekend Promotions Spur Holiday Sales

Between Small Business Saturday and the Thanks for Shopping Indie and Kobo Mini promotions, many ABA members were reporting increases in holiday weekend sales and a renewed sense of appreciation for locally owned businesses among their customers.

December 7 Reporting Deadline for Black Friday/SBS Kobo Mini Sales

ABA member stores that sold the Kobo Mini for $49 during last weekend’s Black Friday/Small Business Saturday promotion must report their sales by next Friday, December 7, to receive Kobo’s $30 rebate for each Mini sold.

Stores Launch Kobo Marketing Efforts

As ABA members began receiving their shipments of Kobo eReaders earlier this month, a number of stores launched creative and personalized promotions to spread the word to customers.

An Important Update on Affiliate Links and Constant Contact E-mails

ABA is warning stores participating in the Kobo partnership that there could be unintended negative consequences to using a third-party e-mail service when distributing promotional links to customers.

Kobo “Art Forger” Promo Begins

Thanks to Algonquin Books, customers who purchase a Kobo Glo or Mini from an ABA member store from November 19 – 26 will receive a promotional code for a free download of “The Art Forger,” by B.A. Shapiro, the #1 Indie Next List Great Read for November.

Stores Begin Promoting Two-Day Holiday Sale on Kobo Mini

Kobo is offering special $49 pricing for Kobo Minis sold on Friday, November 23, and Saturday, November 24. ABA member stores that sell the Mini for $49 during the two-day promotion will receive a $30 rebate for each Kobo Mini sold.

BTW News Briefs

BISG study finds tablets gain on eReaders; Abrams announces management changes; Chronicle Books selects Ingram’s CoreSource; Winners of National Outdoor Book Awards announced

Kobo DIY Resources Grow

The array of materials available to booksellers to promote sales of Kobo eBooks and eReaders grew this week with the addition to the Bookseller DIY of three tent card designs, new web banners, bookmarks, and a letter-sized poster for a special launch promotion.

Instructions Rectify Problem With Kobo Display Unit

Some stores have encountered a problem with the Kobo display unit security claw. Kobo has provided instructions for rectifying the problem.

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