Ci6 Education: Reaching Underserved Communities

    Bookseller panelists at Children’s Institute discussed the different ways independent bookstores can make a greater effort to engage with and provide resources for their local underserved communities.

    Social Media and Content Marketing Basics for Booksellers: Take $50 Off

    The self-guided online course from Sarah Benoit of JB Media Group offers strategies and best practices to take control over and enhance store websites, improve online presence, and attract and engage more customers.

    Recent ABA Virtual Marketing Roundtable Focuses on Social Media Analytics

    Mary Cate Stevenson and Noah Nofz of Two Cats Communications discussed what analytics are, how to activate them, and whether or not booksellers should consider them a priority.

    ABA to Offer Two Bookstore Finance Seminars This Fall

    This October, the American Booksellers Association will bring its popular Principles of Bookstore Finance seminar to Minneapolis and Denver. Booksellers from all regions are invited to attend.

    ABA Seeks Input for #MeToo Education Session

    As the American Booksellers Association develops programming for the 2019 Winter Institute, booksellers are asked to share their thoughts about creating welcoming spaces in the #MeToo era.

    Catch Up on IndieCommerce Webinars Now

    The IndieCommerce and IndieLite Webinar Centers offer valuable information across a range of topics, such as mobile-optimized and responsive websites, Google Analytics for e-commerce, and more.

    Check Out “Social Media Analytics 101” at Thursday’s Marketing Roundtable

    ABA’s social media team, Mary Cate Stevenson and Noah Nofz of Two Cats Communications, will lead the next ABA marketing roundtable on the basics of social media analytics this Thursday, July 12.

    Ci6 Education: Creating and Implementing Successful LGBTQIA Youth Programs

    The “Creating and Implementing Successful LGBTQIA Youth Programs” education session at Children’s Institute provided booksellers with tips on making their stores inclusive places of refuge for queer youth.

    A Few Post-Children’s Institute Reminders

    Booksellers who attended Ci6 are asked to fill out session evaluations and keep an eye out for an overall event survey coming this week; those who didn’t attend can watch BTW for education coverage.

    Ci6 Featured Speaker Allison Risbridger on Trends Driving the Children’s Book Industry

    Sales in the children’s and YA category have grown faster than the overall print book market in the U.S., according to data presented at Children’s Institute by NPD Book Client Development Specialist Allison Risbridger.

    BookExpo Education: How Non-Buyers Can Use Edelweiss+

    Edelweiss puts booksellers’ reading preferences in front of sales reps, provides access to digital review copies and Indie Next List nomination options, and offers tools for communicating plans for big titles.

    Missed BookExpo 2018? Visit ABA’s Education Curriculum to Catch Up

    ABA members can now access handouts from education sessions held at BookExpo 2018 in New York City.

    NPD Featured Talk at BookExpo: BookScan for Booksellers

    A featured talk at BookExpo on Thursday, May 31, showed booksellers the value of reporting to BookScan, which compiles and measures sales data in the U.S. market for physical books.

    Latest Marketing Roundtable Offers Booksellers Couponing Advice

    Last week’s online marketing roundtable for booksellers featured tips for offering coupons to customers. The next roundtable will take place in-person at BookExpo.

    Pencils Ready? ABA to Offer Array of Education Sessions at BookExpo

    Booksellers can gain a wealth of knowledge from education sessions on successful marketing strategies, diversity and inclusion tactics, and bookseller tools such as BookScan and Edelweiss+.

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