Hiring and retaining smart, well-read, personable booksellers is one key to staying competitive in the marketplace. While the ability to pay high salaries and offer bonuses and perks can go a long way toward attracting and keeping qualified employees, that's not the only solution to the compensation conundrum. By thinking creatively, and strategically, about the intangible benefits of working in a bookstore, store owners and managers can find ways to show employees they are valued, and that the bookstore is a great place to work, now and for years to come.