When Vicky Uminowicz of Titcomb's Bookshop in East Sandwich, Massachusetts, received her store's IndieBound "Eat Sleep Read" poster, she immediately knew it would be too big for the store's multi-paned colonial windows. However, Uminowicz did have the perfect place for the big red poster: on the back of the bookstore's red, white, and blue Fourth of July parade float.