It's Gift Card Season
The electronic Book Sense Gift Card Program continues to get the thumbs up from booksellers, who reported high gift card sales and easy processing when they recently spoke to Bookselling This Week. Booksellers' experiences reflect a consumer trend reported in a recent National Retail Federation "Gift Card Survey," which found that the majority (69.9 percent) of consumers plan to buy gift cards this holiday, spending an average of $34.24 per card.