As major chains report weak holiday sales, a nationwide survey of 1,382 independent retailers, including members of the American Booksellers Association, has found that a desire to support locally owned businesses is emerging as a factor in people's shopping choices.
The survey, which included retailers in all 50 states and Washington, D.C., found that, even in a difficult economic climate, many independent retailers are holding their own and even seeing sales gains by emphasizing their local ownership and community roots.