Introducing The Cats, ABA’s New Social Media Coordinators

    ABA has hired Mary Cate Stevenson and Noah Nofz, the couple who make up Houston-based digital media marketing company Two Cats Communications, as the association’s new social media coordinators.

    IndieCommunication: Optimize Your Bookstore’s Website

    The IndieCommunication newsletter for April 12 includes details about a webinar on creating mobile-friendly websites, a marketing roundtable, displaying secure content, and a tip of the week.

    Bookseller Roundtable Calls Attention to Free Digital Marketing Tools

    The most recent online marketing roundtable hosted by ABA introduced participating booksellers to a number of digital marketing tools that are available online and free to use.

    Wi13 Education: Courting the Romance Reader

    A panel of booksellers and publishers discussed best practices for developing successful relationships with romance readers in their communities, from inventory selection to event planning.

     

    2018 Opportunities Available for HarperCollins’ Facebook Live Video Series

    Booksellers interested in creating a HarperCollins Facebook Live video this year are invited to contact the publisher to claim their spot for a Saturday between September 15 and December 29.

    Marketing Roundtable Provides New Ideas for Customer Engagement

    During ABA’s most recent virtual roundtable discussion, booksellers talked about creative new ways to engage with their customers, including through text messaging.

    Online Marketing: Pop-ups Garner New Newsletter Subscribers

    Participants in the most recent ABA online marketing roundtable shared tactics for boosting e-mail newsletter subscribers through effective use of pop-up forms.

    Booksellers at Online Marketing Roundtable Share Strategies for Boosting Online Sales

    Bookstores using ABA’s IndieCommerce platform experienced increased online sales this holiday season, with revenues, transactions, and the percent of visitors who placed an order all on the rise.

    Booksellers Show Off Creativity in Holiday Window Displays

    Cheery displays greet book shoppers in stores and on social media as booksellers dress their windows for the season.

    Booksellers Share Innovative Holiday Marketing Tips

    Independent bookstores are enticing shoppers in the final days before Hanukkah and Christmas with fun, festive promotions and events that make gift-giving easier.

    Regional Bookseller Associations Revamp Holiday Catalogs

    The nine regional bookseller associations have launched new initiatives and improvements for their 2017 holiday catalogs to increase distribution and bookseller participation and provide wider online access.

    Across the Pond, Readers Head to Bookstores for Bibliotherapy

    As U.S. booksellers celebrate Indies First, bookshops in the United Kingdom and Ireland will mark Sanctuary Saturday, which encourages the public to visit a bookstore for a peaceful shopping experience. 

    A Holiday Preparations Checklist

    Here is BTW’s annual holiday preparations checklist, offering reminders to help smooth day-to-day operations at your store during the upcoming season.

    New Holiday Designs for Posters, Web Banners & Social Media

    Nearly a dozen attractive and fun new holiday designs for in-store posters, web banners, and social media postings are available in BookWeb’s Bookseller DIY section.

    Booksellers Go Batty for Halloween

    As independent bookstores prepare for the spookiest season of the year, the National Retail Federation is predicting that Halloween spending will reach a record $9.1 billion in 2017.

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