Marketing

    Sign Up Now for May 11 Webinar on Creating a Store Press Kit

    May 10 is the deadline for booksellers to register for a webinar on creating a press kit that will communicate their bookstores strongest selling points to publishers.

    Webinar to Present Step-by-Step Instructions for Creating Best Press Kit for Your Store

    On May 11, ABA will host a webinar on creating a press kit that will prepare booksellers for their next conversation with publishers. The webinar will be presented by marketing consultant Maribeth Pelly.

    Take Note: Last-Minute Tips to Promote Independent Bookstore Day

    With less than two weeks left to promote the April 29 celebration of Independent Bookstore Day, these social media and marketing tips will help booksellers make the most of the time remaining.

    “A Child of Books” Printed Gift Certificates Now Available

    A new printed gift certificate design featuring artwork from Candlewick Press’ A Child of Books by Oliver Jeffers and Sam Winston can be ordered now on BookWeb.org.

    Survey Seeks to Determine ABA Members’ Online Marketing, E-commerce Needs

    All ABA bookstore members are being asked to fill out a brief survey about their online marketing and e-commerce needs. Aggregate results will be shared with members of ABA’s Digital Task Force.

    Bookstores Join National Poetry Month Celebrations

    Independent bookstores across the country are hosting a variety of fun and imaginative events to celebrate National Poetry Month.

    Macmillan Children’s Debuts Digital Toolkit for Reading Without Walls

    Macmillan Children’s has assembled a digital toolkit that bookstores, schools, and libraries can use to publicize their events and promotions for this month’s Reading Without Walls challenge. 

    Preregistration for Find Waldo Local Extended to March 20

    The preregistration period for this July’s sixth annual celebration of Find Waldo Local has been extended to Monday, March 20.

    BTW News Briefs

    Transfer of Perseus Books distribution completed; PRH to publish Obamas; WNDB internship application opens; Hummingbird offers new discount program; Study finds post-millennials prefer physical stores; Amazon opens East Coast store; #FreeWordsTurkey petition presented to German government; LA Times Book Prize finalists announced 

    Givens Books Produces TV Commercials Promoting Localism

    Danny Givens, owner of Givens Books-Little Dickens in Lynchburg, Virginia, has created a series of buy local-themed commercials for WABC, a local television station.

    Independent Bookstore Day Offers Marketing-in-a-Mailer

    The Independent Bookstore Day Marketing-in-a-Mailer contains signage, stickers, teasers, shelf-talkers, and balloons to help bookstores promote the event. The kit costs $19 and orders are due March 1.

    Wi12 Panel Explores Managing Bookstores’ Brand Identity

    The Winter Institute session “Creating and Managing Your Store Brand” showed booksellers how committing to their store’s brand can help them attract and retain customers.

    Emma Straub Named Independent Bookstore Day Ambassador

    Author Emma Straub is serving as the ambassador for Independent Bookstore Day, which takes place April 29. Orders for special merchandise for the event are due February 1.

    IndieCommerce Alert: Google’s Pop-up Requirements for Mobile Devices Have Changed

    The IndieCommerce team explains what Google’s recent decision regarding intrusive interstitials on mobile devices means for bookstore websites.

    Brookline Booksmith Offers “Bento Box” Gift Guide on Instagram

    Massachusetts’ Brookline Booksmith is featuring a new themed “bento box” full of book and gift ideas on the store's Instagram and Twitter pages each day of the holiday season.

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