Marketing

    Preregistration for Find Waldo Local Extended to March 20

    The preregistration period for this July’s sixth annual celebration of Find Waldo Local has been extended to Monday, March 20.

    BTW News Briefs

    Transfer of Perseus Books distribution completed; PRH to publish Obamas; WNDB internship application opens; Hummingbird offers new discount program; Study finds post-millennials prefer physical stores; Amazon opens East Coast store; #FreeWordsTurkey petition presented to German government; LA Times Book Prize finalists announced 

    Givens Books Produces TV Commercials Promoting Localism

    Danny Givens, owner of Givens Books-Little Dickens in Lynchburg, Virginia, has created a series of buy local-themed commercials for WABC, a local television station.

    Independent Bookstore Day Offers Marketing-in-a-Mailer

    The Independent Bookstore Day Marketing-in-a-Mailer contains signage, stickers, teasers, shelf-talkers, and balloons to help bookstores promote the event. The kit costs $19 and orders are due March 1.

    Wi12 Panel Explores Managing Bookstores’ Brand Identity

    The Winter Institute session “Creating and Managing Your Store Brand” showed booksellers how committing to their store’s brand can help them attract and retain customers.

    Emma Straub Named Independent Bookstore Day Ambassador

    Author Emma Straub is serving as the ambassador for Independent Bookstore Day, which takes place April 29. Orders for special merchandise for the event are due February 1.

    IndieCommerce Alert: Google’s Pop-up Requirements for Mobile Devices Have Changed

    The IndieCommerce team explains what Google’s recent decision regarding intrusive interstitials on mobile devices means for bookstore websites.

    Brookline Booksmith Offers “Bento Box” Gift Guide on Instagram

    Massachusetts’ Brookline Booksmith is featuring a new themed “bento box” full of book and gift ideas on the store's Instagram and Twitter pages each day of the holiday season.

    Making the Most of Indies First on Small Business Saturday: Some Final Reminders

    With just a few days to go until Indies First on Small Business Saturday, here are some last-minute reminders and tips for making the most of the celebration.

    BTW News Briefs

    SBA to host Twitter chat on holiday marketing; Miami Book Fair on C-SPAN’s BookTV; Nominations open for Small Business Week awards; New Zealand booksellers recovering after earthquake; Philip Hoffman named PRH chairman; George Gibson to join Grove Atlantic; Diamond Book Distributors names marketing associate; S&S acquires Adams Media; Chronicle kicks off #GiveBooks campaign; PNBA Book Awards shortlist announced

    ASTRA Neighborhood Toy Store Day a Hit for Retailers

    Members of the American Specialty Toy Retailing Association, including several bookstores that sell toys, celebrated Neighborhood Toy Store Day on Saturday, November 12.

    Ordering Underway for Independent Bookstore Day T-Shirts, Totes

    Booksellers can place their orders now for official 2017 Independent Bookstore Day tote bags and T-shirts featuring an illustration by Lisa Brown.

    Share Your Photos of Indies First on Small Business Saturday

    Booksellers should be sure to snap and share photos of their guest authors and the festive events taking place in their stores on Indies First on Small Business Saturday.

    Enter “Stories to Share” Contest to Win Membership Benefits, Social Media Exposure

    Booksellers who enter ABA’s “Stories to Share” Social Media contest will have a chance to win $50 off their 2017–2018 membership dues plus a full day of dedicated posts on ABA’s social media accounts.

    Indies First: Get on the Map and Get Free Publicity

    With Indies First on Small Business Saturday less than four weeks away, booksellers should submit their store’s event details so they will appear on the searchable Indies First map.

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