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Marketing

“Hut’s Place” Speaks to Readers

NCIBA Executive Director Hut Landon invites booksellers and their customers to subscribe to “Hut’s Place: Weekly Words About Books,” a free e-mail column that highlights newly released titles available in independent bookstores nationwide.

Booksellers See Opportunity in Business-to-Business Sales

Looking to increase revenue and bring in new customers on top of their regular, in-store business, a number of indie booksellers are turning toward business-to-business sales — large-quantity book sales to companies and organizations.

Affinity Program Offers Discount on ChicoBags

ABA bookstore members are eligible to receive a discount on standard and custom orders from ChicoBag, the manufacturer of reusable, stylish, and eco-friendly bags that come in a variety of shapes, sizes, fabrics, and colors. 

Signup Extended for Indies Introduce Debut Authors

The deadline for ABA member stores to sign up and choose at least six titles for this fall’s Indies Introduce … Debut Authors promotion has been extended to Monday, July 1. 

Baker & Taylor Launches Indie Next Promotion in a Box

The Indie Next Promotion in a Box program from Baker & Taylor provides an additional discount on Indie Next List titles and a free marketing kit designed for booksellers to promote the latest monthly titles.

Find Waldo Local Drives Foot Traffic to Indie Stores in July

Bookstores and businesses in neighborhoods across the country will be promoting the shop local message by celebrating Find Waldo Local during the month of July. 

AMIBA Offers Independents Week Resource Toolbox

The American Independent Business Alliance’s 11th Annual Independents Week will be celebrated from July 1 through July 7. Bookstores will find a wealth of resources on the AMIBA website for use in organizing Independents Week events in their communities.  

Macmillan Offers Fierce Reads Authorless Event Kit

Macmillan’s Fierce Reads program for teen fiction is offering an authorless event kit to ABA member stores. Supplies are limited, so booksellers should act as soon as possible.

NPR Kobo Brand Campaign Underway

Kobo eReaders and eBooks are featured in a national brand campaign on NPR that began on Monday, June 3, and will continue until the end of 2013.

Kobo to Fund NPR Underwriting Campaign to Strengthen Kobo Brand in U.S.

Beginning immediately after BEA, Kobo eReaders and eBooks will be featured in a national brand campaign on NPR that will run until the end of the year. The news was announced first to ABA member bookstores participating in the Kobo program in an e-mail update on May 23.

 

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