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Book Sense Bestseller Lists in the Media Update

The number of national and local magazines, newspapers, industry publications, and Web sites carrying Book Sense Bestseller (national, regional, or category) lists continues to grow each month.

In September, the media outlets listed below began running one of ABA's Book Sense Bestseller Lists. To view the complete list, click here.

NATIONAL:
Motorboating Magazine (Nautical List)

TV's Raymond Gets Book Sense -- Thanks to a Well-Read Set Decorator

Ray Barone, the title character on the CBS hit comedy Everybody Loves Raymond, now in its sixth year, is not really the bookish type. But in the episode airing October 14, Raymond and his long-suffering wife, Debra, attempt to raise his cultural IQ by attending a lecture by the fictive author of Hidden Treasures of the Amazon at Sidewalk Books, an invented Book Sense bookstore on Long Island, New York.

Booksellers Report Success with Prescriptions for Reading

ABA's Prescription for Reading is in full swing, and booksellers who spoke to BTW reported that they are having great success with this year's program. "We started out with 200 books [for the program]," said Lee Kimball, manager of The Library Shop in Richmond, Virginia. "We ended up having to order another 1,000 more."

A Big Deal: Category Bestseller List Update

A Treasure Trove of Knowledge and Publicity

By Carl Lennertz

We are archiving the rich data coming from 350 stores each week, so we can go back at any time and run reports by BISAC code covering one, two, four, or more weeks. The hope here is you might discover a book or two selling around the country that your POS system may have let slip out, or maybe it's a book you never tried. If you end up selling five to10 copies, all the better for you, the author, and the publisher.

Bookstores Planning Special Community Events in Conjunction With Fire on the Mountain Fundraiser

Nationally, booksellers are continuing to promote the special Book Sense/History Channel fundraiser -- "The Fire on the Mountain, Campaign for Communities: Firefighter Fundraiser" promotion, which began on September 9.

Book Sense National Marketing Programs Have Launched

The Book Sense/History Channel fundraiser -- "The Fire on the Mountain, Campaign for Communities: Firefighter Fundraiser" promotion -- officially kicked off on September 9. Nationally, hundreds of booksellers have set up special displays using materials that tie in with the October 28 History Channel documentary based on Fire on the Mountain: The True Story of the South Canyon Fire by John N. Maclean (Washington Square Press).

Book Sense National Advertising Update -- New Ad Venues About to Launch

By Carl Lennertz and Mark Nichols

In addition to our ongoing and successful advertising in The New Yorker and Atlantic Monthly, spearheaded by ABA Marketing Officer Michael Hoynes, we are expanding the Book Sense presence in some notable book-only magazines and reviews.

Bookstores Make Their Mark With Popular Customer Bookmark Contests

Bookmark contests create big community involvement, if The Village Book Store in Littleton, New Hampshire, and Village Books in Bellingham, Washington, are representative of other stores between the coasts. Nationally, many independents currently are gearing up for their annual bookmark contests to coincide with National Children's Book Week in November when winners are announced.

Enthusiasm Grows for Fire on the Mountain Fundraising Campaign

Following the participation of Firehouse.com, the leading fire and emergency services Internet portal, there is growing consumer awareness and interest in the Book Sense and History Channel "The Fire on the Mountain, Campaign for Communities: Firefighter Fundraiser" promotion.

Prescription for Reading Program to Expand

ABA has announced that the successful Prescription for Reading program will be expanding to include a number of other organizations providing services for children. These include daycare centers, preschools, nursery schools, independent pharmacies, local Y's, day camps, senior citizen centers, or any organization that serves parents or grandparents of young children.

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