Marketing

Bookstores and businesses in neighborhoods across the country will be promoting the shop local message by celebrating Find Waldo Local during the month of July. 

The American Independent Business Alliance’s 11^th Annual Independents Week will be celebrated from July 1 through July 7. Bookstores will find a wealth of resources on the AMIBA website for use in organizing Independents Week events in their communities.  

Macmillan’s Fierce Reads program for teen fiction is offering an authorless event kit to ABA member stores. Supplies are limited, so booksellers should act as soon as possible.

Kobo eReaders and eBooks are featured in a national brand campaign on NPR that began on Monday, June 3, and will continue until the end of 2013.

Beginning immediately after BEA, Kobo eReaders and eBooks will be featured in a national brand campaign on NPR that will run until the end of the year. The news was announced first to ABA member bookstores participating in the Kobo program in an e-mail update on May 23.

With this fall’s promotion celebrating debut authors, ABA members will be able to introduce their customers to 22 of the best new writers for children and adults while taking advantage of publisher specials.

Kobo has just announced a new Mother’s Day promotion: buy a Kobo Glo between May 1 and May 13 and receive a free sleep cover. 

Promotional materials are now available to all ABA member stores  participating in Give Me Summer! Give Me Books! a national summer reading program for kids. Six titles tailored to children in each of three age groups — Kindergarten–Grade 2, Grades 3–5, and Grades 6–8— are featured.

Bookstores participating in this spring’s Celebrate Moms With Indies promotion must place their orders with publishers by May 1. For the Dads and Grads promotions, titles must be ordered by June 3.

From April 15 through May 13, any Kobo eReader device purchased at an ABA member bookstore will come with a free copy of the Algonquin eBook What My Mother Gave Me: Thirty-one Women on the Gifts That Mattered Most, edited by Elizabeth Benedict.

The 2013 New Voices Committee has selected 10 noteworthy and exciting debuts publishing between January 1 and June 30, 2013, in two categories: Ages 8 – 12 and Teen.

This Friday, April 5, is the deadline for stores to sign up to participate in this spring’s Celebrate (With) Indies multi-publisher promotions. Booksellers can choose to participate in one, some, or all four offerings.

Learn more about four new spring promotions created just for independent bookstores, which launched last week under the banner “Celebrate (With) Indies.” Then sign up. Promotional materials are available, including shelf-talkers and author videos for the Celebrate Debut Authors With Indies campaign.

At the Winter Institute session “Beyond the Traditional Author Event,”panelists sweet pea Flaherty of King’s Books, Lacey Dunham of Politics and Prose, and Lauren Savage of The Reading Bug addressed the logistics of planning successful and creative events to increase traffic and drive sales.