Marketing

The newest addition to publisher e-book promotions featured on IndieCommerce.com’s Publisher Promotions page is from Random House.

This week, ABA unveils new indie-inspired poster and bag designs in the reorganized Bookseller DIY.

Carl Lennertz, executive director of World Book Night in the U.S., announced this week that the selection process for the 25 titles to be given away during the April 23 U.S. event is nearing completion.

This year’s full-color, 20-page ABC Best Books for Children Catalog featuring more than 200 fully vetted frontlist and backlist titles is slated to arrive at all ABA member stores by next week.

Whether you’re playing Chickyboom, Scrabble, or Jishaku, or holding a literary trivia contest, bookstore game nights can draw regulars and boost sales.

A consignment arrangement with small presses has enabled Farley’s Bookshop in New Hope, Pennsylvania, to build a deeper inventory selection that has grown customer interest and the store’s bottom line.

This September, Workman Publishing launches The Square Deal, a program that blends its bestselling backlist with a standout display and generous terms.

Naomi McEneely, the events coordinator at Lake Forest Book Store, explains why the bookstore’s partnership with area libraries has been beneficial on every level.

For the month of August, Harper Perennial is offering 20 selected e-books for 99 cents apiece.

In March, Old Firehouse Books’ Jacqie Hasan told customers that the Fort Collins, Colorado, bookstore was having a “lean spring,” and she suggested a concrete way for customers to help. By the end of April, sales were up eight percent.

Last month San Francisco State University Bookstore launched an app to streamline their buyback process. A first in California, the buyback app allows SFSU students to scan the barcodes of used textbooks with their smartphone and instantly find out how much the bookstore will pay for their books.

Christopher J. Zane, the founder of Zane’s Cycles and a nationally noted entrepreneur and speaker, opened ABA’s Day of Education with an engaging keynote that offered his perspective on “the most important part of the retail industry.”

Christopher J. Zane, the founder of Zane’s Cycles and a nationally noted entrepreneur and speaker, is the opening plenary speaker at ABA’s Day of Education, sponsored by the Ingram Content Group. Zane recently spoke to BTW about the customer experience, the recovering economy, and why half-off coupons are not the answer.

Several weeks after the Northern California Independent Booksellers Association ran a half-page ad in the San Francisco Chronicle to let readers know that the area’s indie booksellers were alive and well, a group of San Francisco booksellers has pooled resources for a second ad, this time in the Bay Guardian.

Publishers have banded together to encourage booksellers to get involved in the May 12^th celebration of Doodle Day to raise awareness of Neurofibromatosis, a genetic disorder affecting one in 3,000 children.