Marketing

30 Mar

Customers Take the “Five More Books” Pledge

Sandi Torkildson recently figured that if A Room of One’s Own sold just five more books a day, it could comfortably commit to a new lease.

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23 Mar

QR Codes – Ready for Their Close-up

With QR codes going mainstream, indie booksellers are increasingly integrating them into their shelf-talkers and newsletters. Among the results has been the opening of conversations between customers and staff about e-books, new technologies, and customer service.

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17 Mar

New Ads Communicate Special Attributes of Indie Bookstores

ABA has created a series of new templated ads for members designed to help communicate the special attributes and ongoing services of indie bookstores to customers and book buyers. The six ads present a positive, inviting message and are adaptable for many markets.

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10 Mar

NCIBA Ad in San Francisco Chronicle Proclaims: “We’re Still Here”

The Northern California Independent Booksellers Association wanted to make sure that the business troubles of Borders were not the last word on the prospects of bricks-and-mortar bookstores.

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24 Feb

Small Investment, Big Impact: Giving Away $5 Gift Cards

Cynthia Compton of 4 Kids Books & Toys in Indianapolis and Fishers, Indiana, uses the lion’s share of her advertising budget to give away $5 gift cards. And she can rattle off half a dozen reasons why it’s a good idea.

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24 Feb

Indie Booksellers Create Strategies to Deal With Borders Closings

In anticipation of the closures of approximately 200 Borders locations, ABA member booksellers across the country are both rethinking strategies and promoting membership programs, community discussions, and gift cards to help pave the way to independence.

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16 Feb

Preparing for April’s National Poetry Month Celebrations

Numerous resources are available for booksellers gearing up for National Poetry Month.

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27 Jan

How to Sell E-Books” Focus of Wi6 Sessions

Two sessions on how to sell e-books drew full houses on Friday, January 21, at Winter Institute 6. Topics included how to introduce customers to e-readers and e-books, marketing tips and tactics, and the importance of capturing e-book market share.

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26 Jan

The Retail Doctor’s Prescription for a Better Business

With an assortment of red balloons, a stuffed pig, and a chocolate cake, nationally recognized business strategist Bob Phibbs demonstrated to booksellers at Wi6 that presentation matters, and by having fun you can grow your sales and customer base.

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13 Jan

Blending Online and Bricks-and-Mortar Shopping

IndieCommerce stores are finding creative ways to market Google eBooks™, including using QR codes on shelf-talkers to promote sales.

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20 Dec

The January 2011 “Now in Paperback” Flier & Shelf-Talkers

The January 2011 Indie Next List’s “Now in Paperback” titles are featured on a downloadable flier and shelf-talkers on BookWeb.org.

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16 Dec

Focus on First Wave of E-book Marketing

It’s less than two weeks since Google eBooks™ went live, but many booksellers are fully engaged in the first stage of their e-book marketing campaigns. The Book Bin is offering loaner Sony Readers; Tattered Cover has highlighted four agency titles, while Kepler’s promoted non-agency books; and Gallery Bookshop & Bookwinkle’s Children’s Books hosted a digital petting zoo.

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16 Dec

New DIY E-book Holiday Marketing Materials

A new package of editable e-book marketing materials for the holidays is now available on IndieCommerce.com and in the Bookseller DIY on BookWeb.org.

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10 Nov

Skylight Launches Fine Prints Raffle Series

Skylight Books, which has created various innovative marketing campaigns, recently developed a new raffle series called “Fine Prints.” During October, every customer who spent $40 or more was eligible to enter the raffle.

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09 Nov

American Express Launches “Small Business Saturday”

American Express OPEN has joined with advocacy groups and public and private organizations to declare the Saturday after Thanksgiving as Small Business Saturday. The first 10,000 business owners who sign up for Small Business Saturday will receive $100 in free Facebook advertising.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

PRESS INQUIRIES: [email protected]

INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]

 

 

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