Booksellers across the country had high praise for Candlewick’s “Find Waldo Local” campaign, which resulted in increased traffic and sales at participating businesses. The popular month-long campaign left customers asking when the next scavenger hunt would be.
The Bookseller Do-It-Yourself toolbox for creating IndieBound and indie-inspired marketing materials is sporting a new look, a new feature, and a poster with a cool new summer design.
“Big Break for Small Business,” the second annual contest sponsored by American Express OPEN and Facebook, will award five winning businesses both $25,000 to grow their businesses and a one-on-one strategy session. The entry period ends July 13.
In July, people in cities and towns across the country will head out on scavenger hunts to find Waldo during a month-long series of events spearheaded by their local independent booksellers. The stores are all participants in “Find Waldo Local,” a campaign sponsored by Candlewick Press and ABA that aims to spur local shopping while celebrating Waldo’s 25th anniversary.
This week, a new video featuring Ann Patchett and short clips of more than a dozen authors have been added to the Why Indies Matter campaign’s special YouTube channel, and a new letter-size poster is in the Booksellers DIY, alongside web graphics and button designs.
Reporting to the Indie Bestseller Lists each week showcases the strength of the indie channel in the publishing industry and enables everyone to see what independent booksellers are recommending — and what their customers are buying.
ABA has launched a new video campaign that captures unscripted and impromptu testimonials about independent bookstores from authors, customers, and indie supporters around the country.
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