Winter Institute

    Forever a Binc-ista

    Denise Chávez, the owner of Casa Camino Real Bookstore in Las Cruces, New Mexico, explains how a Book Industry Charitable Foundation scholarship to Winter Institute 12 changed her life.

    Wi12 Education: Bookselling 101 – Working With Publisher Reps

    At Winter Institute 12, a panel of experienced booksellers and publisher sales staff provided tips for establishing and growing mutually beneficial relationships.

    Wi12 Education: Integrating Used Books Into Your Inventory

    Four booksellers shared best practices for buying and selling used books during a Winter Institute panel on January 28. Here’s a look at some of the session takeaways.

    Wi12 Education: Successfully Merchandising and Selling Graphic Novels

    At Wi12, bookseller panelists shared best practices for categorizing and shelving middle grade and young adult graphic novels, as well as how to sell the genre to parents, teachers, and young readers.

    Wi12 Education Handouts, Backlist Book Swap Title List Now on BookWeb

    ABA members can now access handouts from education sessions held at Winter Institute 12 in Minneapolis, as well as a complete list of the 335 titles shared at the Backlist Book Swap.

    Winter Institute 12 Seen Through the Eyes of a German Book Industry Professional

    Buchreport’s Anja Sieg shares her observations from Winter Institute 12 in this column, which was published in the February 10 edition of the U.K.’s The Bookseller.

    Google Analytics Webinar Now Available on BookWeb and YouTube

    A recording of “Google Analytics for E-commerce,” a webinar reprise of the popular Winter Institute 12 session led by Max Thomas, is currently available on BookWeb and YouTube.

    Wi12 Education: Best Practices for First-Time Managers

    Lani Basa of Business Women’s Circle and Cindy Dach of Changing Hands Bookstore address the challenges booksellers can face when entering managerial roles.

    Wi12 Education: Industry Professionals Map “The Life Cycle of the Book”

     “The Life Cycle of the Book” featured a bookseller, an author, an agent, and other industry professionals discussing each step of a title’s journey from idea to published book.

    Register for Thursday’s Live Webinar “Google Analytics for E-commerce”

    Tomorrow, February 16, ABA will present a live webinar of the popular Winter Institute 12 session “Google Analytics for E-commerce,” featuring Max Thomas, the owner of maxthomas.co.

    Indie Next List Authors Talk Writing, Reading, and Politics at Wi12

    Ann Patchett, Kate DiCamillo, Cynthia D’Aprix Sweeney, Alice Hoffman, Ben Winters, and Joshilyn Jackson engaged in a lively conversation at Wi12’s Featured Talk With Indie Next List Authors.

    Post-Winter Institute Coverage Begins…

    Here is a look at some of BTW’s Winter Institute 12 coverage to date as well as photos of booksellers, authors, and event highlights.

    Booksellers Share Remarks Prepared for Winter Institute Town Hall

    Here are prepared remarks presented at the recent ABA Town Hall by Christin Evans of The Booksmith and Kepler’s and by Angela Maria Spring, most recently of Politics & Prose, together with Hannah Oliver Depp of WORD.

    Wi12 Panel Explores Managing Bookstores’ Brand Identity

    The Winter Institute session “Creating and Managing Your Store Brand” showed booksellers how committing to their store’s brand can help them attract and retain customers.

    Live Webinar of Wi12’s “Google Analytics for E-commerce” Offered Next Thursday

    Registration is now open for a live webinar of the popular Winter Institute 12 session “Google Analytics for E-commerce,” to be held on Thursday, February 16.

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