CBC Session: Selling Diverse Books

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Friday, May 13, 2016 9:30 AM to 10:20 AM EDT

The Children’s Book Council Diversity Initiative joins with booksellers and librarians to share insight and triumphs for how they sell and market books created by or featuring characters from diverse races and ethnicities. Join in this discussion and hear the success and obstacles they’ve had, how these books are positioned, reader and patron wants and how publishers can support efforts at the point of sale. Gain insight on ways to build your own success stories with diverse children’s books!

  • Elizabeth Bluemle, Co-owner of The Flying Pig Bookstore (Shelburne, VT)
  • Shauntee Burns, Outreach Librarian for The New York Public Library and former President of the New York Black Librarians Caucus
  • Erica Luttrell, Manager at Chevalier’s Books (Los Angeles, CA)
  • Moderator: Betsy Bird, Collection Development Manager of Evanston Public Library. Betsy blogs at the SLJ site A Fuse #8 Production and is the author of Giant Dance Party

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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