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Merch., Sales, & Marketing

Core Curriculm

Nonfiction Buying With Core Curriculum in Mind
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Marketing 201

Marketing That Moves the Needle
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PDF

Non-Traditional Events

Beyond The Traditional Author Event
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PR on a Budget

Managing PR With Limited Resources
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Crisis Control PR

Media Training to Prepare You for Any Story at Any Time
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Handselling Children's

Children's Books Handselling
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Customer Service

Customer Service Option Guide
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Consumer Behavior

Consumer Behavior Revealed: The Dating Game
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Customer Survey

Customer Survey Talking Script and Sample Letter
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Children's Events

Creating Events for Children
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Staff Training

Training Guide for You and Your Staff
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Killer Events

Creating Killer Event
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WOM Marketing

Word of Mouth Marketing
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Killer Events Checklist

Creating Killer Events Checklist
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Multimedia Marketing

Using Multimedia to Market Your Store
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Email Newsletters

E-mail Newsletters: Tips, Strategies, and Ideas for...
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Store Tour (UT)

Store Merchandising Tour: The King's English (Salt...
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Customer Survey (CA)

Example of Customer Survey, courtesy of Bookshop Santa Cruz...
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Store Tour (UT)

Store Merchandising Tour: Sam Weller's (Salt Lake City...
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Website ideas

Getting the Most Out of Your Website and Checklist of Ideas...
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Press Kit

Sample Press Kit
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Handselling

Handselling 201
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PDF

Blockbuster Events

Managing Blockbuster Events
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PDF

Handselling

Handselling: Customer Service with Results
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Event Budget

Event Budget Worksheet
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PR Plan

How to Be the Story: Implementing a Public Relations Plan
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Promote with Localism

Booksellers at the Tipping Point: Leveraging Localism and...
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Customer Survey

How to Conduct a Customer Survey
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Book Club Resources

Book Club Resources
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Video Lab

It's a Wrap Video Lab: Tips on How to Use Video to...
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Increasing Sales

Increasing Sales (2005)
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PPS

Book Club Ideas

Book Club Brainstorming
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Authorless Events

Authorless Events
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Local Partnerships

Linked By Passion: Growing Sales Through Local Retail...
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Marketing Best Tips

Best Practices for Marketing
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Sexy Nonfiction

Making Nonfiction Sexy
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Customer Loyalty

Building and Rewarding Customer Loyalty (2008)
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Social Media and PR

Marketing with Social Media and PR in Mind
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PDF

Handselling Checklist

Handselling Checklist
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PDF

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