The ABACUS study shows that profitable booksellers spend much less on advertising than unprofitable booksellers. This does not necessarily mean profitable bookstores advertise less, but it does mean they claim more co-op. In this session, you'll learn what co-op is, the difference between "pool" and "exempt" co-op, where to find each publisher's co-op terms and policies, how to claim co-op, and more. This session is aimed at booksellers that have little or no experience with co-op.