Building and Rewarding Customer Loyalty
Books are sold everywhere, so how do you keep customers coming back to your store? This session will explore what customers really want, and how you can foster loyalty by responding to consumer needs. An in-depth discussion of the pros and cons of implementing and marketing a customer loyalty program will be featured.
Thursday, May 29, 2008 -- 9:30 - 10:45 a.m.
(Hollywood Ballroom DE)
Moderator: Mark Nichols of ABA
Panelists: Casey Coonerty, Owner of Bookshop Santa Cruz (Santa Cruz, CA)
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