Buying, Managing, and Selling Non-Book Items, 101
They are often ghettoized in bookstores, but the judicious use of gift and other non-book items can help propel a store into the black. At this session, attendees will hear about the merits of adding gift items to the product mix, and will see concrete examples of buying, merchandising, and selling gift items.
Thursday, May 29, 2008 -- 2:00 p.m. - 3:15 p.m.
(Hollywood Ballroom AB)
Presenter: Gayle Shanks of Changing Hands Bookstore (Tempe, AZ)
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