Booksellers at the Tipping Point: Leveraging Localism and Independence to Promote Your Store
The concepts of localism, independence, and sustainability are gaining traction with consumers. In this session you'll hear how the retail market has evolved to allow these phenomena to take root and grow, and you'll learn how to leverage and exploit these powerful tools to more effectively market and promote your store.
Thursday, May 29, 2008 -- 9:30 - 10:45 a.m.
(Hollywood Ballroom AB)
Presenter: Meg Smith of ABA
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