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Wi6 EVENT SCHEDULE

Below is a look at Winter Institute 6's event schedule and links to the education session handouts. (Look for the handouts, by session, in the color-blocked schedule.)

For event highlights from Wi6, which was held from Wednesday, January 19, through Friday, January 21, 2011 at the Crystal Gateway Marriott in Arlington, Virginia, check out Bookselling This Week.

Winter Institute 6 was made possible by generous support of the Ingram Content Group, the lead event sponsor, and our publisher sponsors!

 
Opening Reception at Politcs & Prose: Tuesday, January 18

The Wi6 opening reception will be held from 7:00 p.m. - 9:00 p.m. at Washington D.C.'s landmark bookstore Politics & Prose.  Transportation from the hotel to the bookstore will be provided. 

 

Legislative Day: Wednesday, January 19


9:00 a.m. - 10:15 a.m. Small Business Administration Keynote (Arlington Ballroom)

Jim Lehrer
Karen Mills
10:15 a.m. - 10:30 a.m. BREAK
10:30 a.m - 11:45 a.m. Indie Retail & Activism:  The Business Road to Political Change (Arlington Ballroom)

Jakob Wolf-Barnett
Michael Hammanwright
Rick Karp
Wendy Hudson
11:45 a.m. - 12:00  p.m. BREAK
12:00 p.m. - 1:15 p.m. Lunch and Tips and Tactics for Meeting With Your Elected Officials (Arlington Ballroom

Key Issues Affecting Independent Booksellers
Legislative Tips
Chris Finan
Joe Rinzel
Linda Bubon
1:15 p.m. - 5:00 p.m. Meetings On The Hill
5:00 p.m. - 7:00 p.m. Reception co-sponsored by the Center for the Book at the Library of Congress, Madison Building, Montpelier Room.
9:00 p.m. - 11:00 p.m. Joe Drabyak Frontline Booksellers Reception Sponsored By Workman Publishing

 

Wednesday, January 19

Taking full advantage of Wi6’s location just outside of our nation's capital, this first day will be dedicated to the special role of independent business and the political process.

Small Business Administration Keynote
Kick off your Wi6 experience with this keynote event.  PBS' Jim Lehrer interviews Karen Mills, the administrator of the Small Business Administration.

Indie Retail And Activism:  The Business Road to Political Change
A group of independent retailers discuss the process of advocacy and how vital it is for independent businesses.  Panelists joining this discussion include:  Wendy Hudson of Nantucket Bookworks (Nantucket, MA), Mike Hamannwright, CEO of Revolution Cycles (Washington, D.C), Jakob Wolf-Barnett, Operations Manager of Revolution Cycles (Washington, D.C), and Rick Karp, President of Cole Hardware (San Francisco, CA).

Tips And Tactics For Meeting With Your Elected Officials
If you have a confirmed appointment on The Hill, you will find this session invaluable as you anticipate your meetings. Oren Teicher (ABA) will moderate this session.  Panelists include Linda Bubon of Women and Children First (Chicago, IL), Chris Finan of ABFFE (NY, NY) and Joe Rinzel of the Retail Industry Leaders Association (Arlington, VA). 

 
  Arlington Ballroom Salon A/B Salon C/D/E Salon F/G/H Salon 1 Salon 2
8:30 a.m. - 10:00 a.m.    
 Breakfast with Bob Phibbs, The Retail Doctor

handout
 
B R E A K
10:15 a.m. - 11:45 a.m.   Ideas That Work:  Communications, Events and Displays For Great Children's Departments Getting Political:  Creating The Change You Want To See

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handout #2
The New Reality:  Alternative Business Models for Independent Bookstores Saving Time and Money With Edelweiss:  Power Users Explain How

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Creating Killer Events for Small Stores

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handout #2
B R E A K
12:00 p.m. - 2:00 p.m.    
 Lunch With Rep Picks Speed Dating
2:00 p.m. - 2:30 p.m. Galley Room - Salon J
2:30 p.m. - 4:00 p.m. Revolution Cycles Store Tour

What Really Drives Choice In The Children's Book Market:  The 2010 ABC & Bowker PubTrack Survey

(handout posted in the Curriculum Guide under Children's Bookselling)

Linked By Passion:  Growing Sales Through Local Retail Partnerships

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handout #2
How To Create New Business Models Through Strategic Thinking

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handout #2
handout #3
handout #4
New Adventures In Book Buying: Working With Reps Near and Far Adding A Cafe To Your Bookstore

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B R E A K
4:15 p.m. - 5:45 p.m. Revolution Cycles Store Tour

Buying & Selling Non-Book Roundtable (A)

Children's Roundtable (B)

Frontline Booksellers Roundtable (D,E)

Small & Mid-Size Store Roundtable (C)

Large Store Roundtable (G, F)

Buyer's  Roundtable (H)

E-Commerce Round Table Event Planners Roundtable
5:45 p.m. - 8:00 p.m.    
 Author Reception

SALON A/B

Ideas That Work: Communications, Events, And Displays For Great Children's Departments
The children’s department of your store offers stellar opportunities for creative outreach to customers, but it is often difficult to come up with fresh concepts on a tight deadline. Join us as we present a variety of proven ideas to showcase your children’s expertise, no matter what your store size. From creative and cost-effective newsletter features to offbeat displays, authorless events, and alternative holidays, this session will provide a toolkit of great ideas that you can use as soon as you get home. Presented in conjunction with the Association of Booksellers for Children (ABC). 

  • The session will be presented by Cynthia Compton of 4KidsBooks (Indianapolis, IN).

 

What Really Drives Choice In The Children's Book Market? The 2010 ABC & Bowker PubTrack Survey
How do consumers value children’s books, and what makes them choose one over another? In fall 2010, Bowker PubTrack and the Association of Booksellers for Children set out to understand these questions in collaboration with children’s publishers. Focusing on purchasing for three core groups, and covering everything from how much input children have in buying decisions, to trends in digital book content, these key findings present the first-ever real data about what is driving today’s children’s book market. 

  • This session will be presented by Kristen McLean of The Association Of Booksellers For Children and Kelly Gallagher, Vice President Publisher Services Bowker/PubTrack.

     

Buying And Selling Non-Book Roundtable (Salon A)
In this roundtable you will discover new tactics, share some of your own, and enjoy a conversation with your colleagues about sidelines.

  • This roundtable will be moderated by Dana Brigham of Brookline Booksmith (Brookline, MA).

     

Children's Roundtable (Salon B)
Come join other children's booksellers in a discussion that will cover many aspects of selling children's books. 

  • This roundtable will be moderated by Leslie Reiner of Inkwood Books (Tampa, FL).

     

SALON C/D/E

Getting Political:  Creating The Change You Want To See
If you are concerned with free speech, zoning, or other local or national issues, knowing how to navigate the legislative process is crucial. What do you need to know before, during, and after any legislative meeting? How can you best frame the issues to get the response you want? How can you educate the community or the public in general on any given issue? Learn from a panel of activist booksellers who will discuss the battles they have won (and lost). 

  • This panel will be moderated by Oren Teicher (ABA).  Panelists include Cindy Dach of Changing Hands (Tempe, AZ), and Amy Thomas president of  Pegasus & Pendragon Bookstores in Berkeley (Berkley, CA).

     

Linked By Passion: Growing Sales Through Local Retail Partnerships
Working with other indie businesses in the community can help grow your sales. But how can you convince your indie neighbors that participating in cross promotions or other shared events can strengthen their businesses as well? A representative from branding and identity firm Brains on Fire will lead a discussion on this topic and more.

  • This session will be presented by Greg Cordell, Chief Inspiration Officer of Brains On Fire (Greenville, SC) and Susan McBeth of Warwicks (La Jolla, CA).

 

Frontline Booksellers Roundtable (Salon D/E)
A frontline bookseller faces many challenges.  Come meet with your colleagues to discuss ways to improve you handselling, customer service, and ways to help put your store on the map.

  • This roundtable will be moderated by Emily Pullen of Skylight Books (Los Angeles, CA).

 

Small & Mid-Size Store Roundtable (Salon C)
This is the session for you if you are a small to mid-size store. 

  • This roundtable will be moderated by Sylla McClellan of Third Street Books (McMinnville, OR).

 

SALON F/G/H
The New Reality: Alternative Business Models For Independent Bookstores
A business model based on book sales alone is growing more challenging each year, but a few creative ideas can make a difference. This panel will feature booksellers who have embraced new business models that expand the bookstore business beyond the book. Come join the conversation.

  • This session will be moderated by Len Vlahos of ABA. Panelists include Annie Philbrick of Bank Square Books (Mystic, CT), Jane Streeter of The Bookcase (Nottinghamshire, UK), and Nancy Simpson, Founder and Consultant of Book Vault (Oskaloosa, IA).


How To Create New Business Models Through Strategic Thinking
From selling children’s clothes and creating stores within stores to offering local delivery, indie booksellers are using their ingenuity and their roots in the community to create new and interesting ways to sustain their book sales. The process involves recognizing opportunity and using strategic thinking. This session will walk you through the strategic thinking process and leave you with the tools to plan new ventures.

  • This session will be moderated by Len Vlahos (ABA).  Panelists include Casey Coonerty Protti of Bookshop Santa Cruz (Santa Cruz, CA) and Roxanne Coady of R. J. Julia Booksellers (Madison, CT). 


Large-store Roundtable (Salon G/F)
This roundtable discussion is for owners and managers of large stores. Space is limited and on a first-come, first-served basis.

  • This roundtable will be moderated by Becky Anderson of Anderson's Bookshop (Naperville, IL).

 

Buyers Roundtable
If you are a buyer, this is your chance to spend some uninterrupted time with other buyers. Come discover new tactics, share some of your own, and enjoy a conversation with your colleagues.

  • This roundtable will be moderated by Mark LaFramboise of Politics & Prose (Washington, D.C.)

 

SALON 1

Saving Time And Money With Edelweiss:  Power Users Explain How
Edelweiss interactive publisher catalogs have changed how many buyers approach their jobs.  Learn from a panel of bookseller power users who employ Edelweiss daily.  They will answer your questions and demonstrate how this tool has helped them create a more efficient business operation. 

  • This session will be moderated by Robert Sindelar of Thrid Place Books (Lake Forest Park, WA).  Panelists include Suzanna Hermans of Oblong Books and Music (Rhinebeck, NY) and Megan Sullivan of Harvard Book Store (Cambridge, MA ).


New Adventures In Book Buying: Working With Reps Near And Far

Buying is no longer only about reviewing catalogs and meeting with a sales rep every season. Whether you are seeing reps less frequently or using tools like Edelweiss interactive publisher catalogs, this session will teach you how to cultivate relationships with publishers.

  • This session will be moderated by Cathy Langer of Tattered Cover (Denver, CO).  Panelists include Judy Crosby of Island Books (Middletown, RI),  Anne DeCourcey of HarperCollins, Pam Kaufman of Random House and Emily Crowe of The Odyssey Bookshop (S. Hadley, MA).

 

E-Commerce Roundtable
Come join a discussion about e-commerce.  Whether you use it or not, you will find this discussion a learning experience.  

  • This roundtable will be moderated by Matt Norcross of McLean & Eakin Booksellers (Petoskey, MI).

 

SALON 2

Creating Killer Events
One of the most effective tools to set your bookstore apart from the competition is to offer a schedule of compelling events. In this session, you’ll review an event preparation checklist and hear experienced booksellers describe what makes a killer event. This session will focus on events for small and medium-size stores.

  • This session will be moderated by Kelly Justice of Fountain Bookstore (Richmond, VA).  Panelists include Nikki Furrer of Pudd'nhead Books (Webstser Groves, MO), Fiona Stager of Avid Reader (Brisbane, AU), and Vivien Jennings of Rainy Day Books (Fairway, KS).

 

Adding A Cafe To Your Bookstore
What does it take to create an in-store cafe, a wine bar, a snack stand, or other food and/or beverage options?  Hear a panel of knowledgeable booksellers explain the strategic planning process, as well as the benefits, costs, and reasonable expectations for the first year.

  • This session will be moderated by Karen Schechner (ABA).  Panelist include Sarah Bagby of Watermark Books (Wichita, KS), Mary Beth Nebel of I Know You Like A Book (Peoria Heights, IL), and Melinda Powers of Capitola Book Cafe (Capitola, CA). 

 

Event Planners Roundtable
If you are an event planner, this roundtable is where you want to be!  Come join your colleagues in a discussion that will cover many aspects of planning events.

  • This roundtable will be moderated by Susan Weis-Bohlen of breathe books (Baltimore, MD)

 

Indie Store Tour
Join us for a merchandising tour like you’ve never experienced. This tour will be on Thursday, January 20, from 2:30 p.m. – 5:30 p.m. We will start with a session on the future of retail and what to look for during the tour, then we will visit Revolution Cycles in D.C. where Mike Hamannwright, Revolution’s CEO, will lead the tour and talk about his merchandising concepts.  After the tour we will meet in the store event space for a debrief and a discussion of practical applications for bookstores. 

  • This tour will be led by Mike Hamanwright, CEO Revolution Cycles (Washington, D.C.).  Post tour roundtables will be facilitated by Calvin Crosby of Books Inc. (San Francisco, CA).
Friday, January 21
 
  Arlington Ballroom Salon A/B Salon C/D/E Salon F/G/H Salon 1 Salon 2
8:30 a.m. - 10:00 a.m.    
Breakfast With Small Press Reps
 
B R E A K
10:15 a.m. - 11:45 a.m.   Efficiency 101:  Getting Your Act Together

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IndieCommerce Overview

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Cost of Goods Sold 101

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Indie City Index Presentation

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handout #2
Exploring New Partnerships Between Indie Booksellers & Authors
B R E A K
12:00 p.m. - 2:00 p.m.    
 Lunch With Rep Picks Speed Dating
B R E A K
2:15 p.m. - 3:45 p.m.   Efficiency 201:  Accomplishing More By Working Less

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How To Sell E-Books:  A Practical Discussion

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handout #2
handout #3
How To Buy  Your Way To Success

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Making Nonfiction Sexy

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handout #2
handout #3
handout #4
handout #5
handout #6
handout #7
handout #8
handout #9
handout #10
Consultation Station
B R E A K
4:00 p.m. - 5:30 p.m.   Free For The Asking:  Marketing With PR And Social Media In Mind

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How To Sell E-Books: A Practical Discussion

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handout #2
handout #3

How To Spend Your Way To Success

Buying, Selling, And Merchandising Used Books

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handout #2
handout #3
Consultation Station
5:30 p.m. - 6:30 p.m.    
Closing Reception Featuring Authors From Our Small Press Sponsors

SALON A/B

Efficiency 101: Getting Your Act Together
In order to manage your business efficiently, you need specific organizational skills. This seminar will provide the right tools to evaluate how you spend your time and to create personal systems that will keep you on the right track.

  • The session will be presented by Dan Cullen (ABA) and Calvin Crosby of Books Inc. (San Francisco, CA).

 

Efficiency 201: Accomplish More By Working Less
Do you have a bookstore project that seems impossible to tackle or that has left you spinning your wheels? Are you afraid to tackle large-scale projects because the details seem insurmountable? Maybe you simply want to figure out how to make your staff more productive. This seminar will help you create actionable steps using the specific organizational skills you learned in “Efficiency 101.” Bring your project ideas, and leave with the beginnings of a management plan!   

  • This session will be presented by David Allen, Chairman of the David Allen Company (Ojai, CA) and author of best selling book, Getting Things Done, the Art of Stress-free Productivity (Penguin).  

 

Free For The Asking: Marketing With PR & Social Media
Putting your store in the media spotlight and keeping it there does not have to cost a lot of money. In fact, it doesn’t have to cost you anything at all beyond usual staff hours. This session will focus on how to take advantage of free media outlets to market and promote your store.

  • This session will be moderated by Meg Smith of ABA.  Panelists include Stephanie Anderson of WORD (Brooklyn, NY), Jessica Stockton-Bagnulo of Greenlight Bookstore (Brooklyn, NY), and Mary Gay Shipley of That Bookstore in Blytheville (Blytheville, AZ).

 

SALON C/D/E

IndieCommerce Demo
ABA’s IndieCommerce staff will moderate a discussion on the updated IndieCommerce product, answer questions, and provide a demonstration.

  • This session will be moderated by Matt Supko (ABA) and Matt Norcross of McLean & Eakin Booksellers (Petoskey, MI).

 

How To Sell E-Books:  A Practical Discussion (Note: This session will presented twice.)
What are the new opportunities for booksellers in the world of digital books? Come to this session for the latest updates on Google Editions, e-readers and apps, and how to sell digital.

  • This session will be moderated by Matt Supko (ABA).  Panelists inlcude Paul Hanson of Eagle Harbor Book Company (Bainbridge Island, WA), Clark Kepler of Kepler's Books (Menlo Park, CA) and Jill Miner of Saturn Booksellers (Gaylord, MI).

 

SALON F/G/H

Cost of Goods Sold
This 101-level bookstore finance session will examine what cost of goods sold is, how it fits into and affects your operating results, and the most accurate way to calculate it. Learn important formulas and facts to help keep your store profitable!

  • This session will be presented by Len Vlahos (ABA). 


How To Buy Your Way To Success
Your gross margin is the lifeblood of your store. Every dollar you spend on wages, rent, or advertising comes from your gross margin. This session will explore how to grow your gross margin by controlling your cost of goods sold. Hear a panel of experts describe inventory management and buying best practices that will add money to your bookstore’s bottom line.

  • This session will be moderated by Len Vlahos (ABA) and will include Elizabeth Jordan of BookPeople (Austin, TX), and Peter Makin of Brilliant Books (Suttons Bay, MI).



How To Spend Your Way To Success

You’ve pared your inventory to the perfect level to serve your customers and control your inventory costs; you’ve taken advantage of every reasonable stock offer; you’ve even experimented with consignment; and your gross margin is as high as it’s probably ever going to be. Now you need to review how to spend your dollars carefully, with maximum impact. A panel of experts will discuss best practices for controlling your operational expenses, from claiming co-op efficiently to managing your staff schedules rationally.

  • This session will be moderated by Len Vlahos (ABA).  Panelists include Peter Schertz of Maria's Bookshop (Durango, CO) and Andrea Avantaggio of Maria's Bookshop (Durango, CO).

SALON 1

The Indie City Index:  A Report From Civic Economics
The Indie City Index, produced by Civic Economics and the American Booksellers Association, provides the first nationwide look at which communities enjoy the most vibrant independent retail sectors.  Hear the newest data on correlations between independent retail strength and various measures of economic health, livability, and quality of life.

  • This session will be presented by Dan Houston of Civic Economics (Chicago, IL and Autsin, TX)


Making Nonfiction Sexy
Is your store as popular among the gardening clubs, the history buffs, and science wonks as it is with literary connoisseurs? Hear a panel discuss how you can curate and merchandise nonfiction titles to increase sales and provide a unique in-store experience for your customers.

  • Moderator and panelist information to come.

 

Buying, Selling, And Merchandising Used Books
Can you improve your margins with used books? Yes! This 101-level session on buying, merchandising, and selling used books will provide basic start-up information for adding used books to your inventory.

  • This session will be moderated by Kevin Hunsanger of Green Apple Books (San Francisco, CA).  Panelists include Suzanne DeGaetano of Mac's Backs - Books on Coventry (Cleveland Heights, OH), and Doug Robinson of Eagle Eye Book Shop (Decatur, GA).

 

SALON 2

Exploring New Partnerships Between Indie Booksellers And Authors
The book industry has long recognized the special relationship between authors -- especially first-time authors -- and independent booksellers.  By discovering and championing great manuscripts, indie booksellers have helped launch and sustain many great writers' careers.  In this session, you will hear from two booksellers who have marshaled these curatorial skills to help publish authors (especially debut authors), and, in doing so, have created a new business model that both helps authors find their audience and helps the bookstore thrive.  You won't want to miss this lively discussion that takes "hand-selling" into new editorial and retail dimensions.

  • This session will be moderated by Oren Teicher (ABA).  Panelists include Susan Novotny co-owner of Staff Picks Press (Troy, NY) and owner of The Book House of Stuyvesant Plaza (Albany, NY), and Mitchell Kaplan of Books and Books (Locations in Florida and Grand Cayman).

 

Consultation Station
Consult with various vendors and learn more about both their services and ABA programs. For a list of participating vendors, contact information, and to schedule an appointment, please click here.

 

 

  • Please contact lisa@bookweb.org with questions or comments about this schedule.
  • Sessions subject to change. Follow Wi6 updates in Bookselling This Week and on BookWeb.org for details on sessions, panelists, and moderators.

Wi6 Fully Booked -- Waiting List Now Forming

ABA's Sixth Annual Winter Institute -- scheduled for Washington, D.C., from January 19 - 21, 2011 -- is now fully booked, but a waiting list is being formed.

ABA members who would like to add their names to the waiting list should e-mail ABA's Member Relationship Managers. As cancellations are received, spaces will be filled on a first-come, first-served basis.

For more information on hotel accommodations, please e-mail ABA's Member Relationship Managers. And if your plans have changed and you no longer need hotel accommodations, please, do not cancel directly with the hotel. Instead, please, e-mail ABA's Member Relationship Managers so that we can reallocate your hotel room to another bookseller on the waiting list.