General Marketing Resources
Each year ABA presents a series of national promotions, in conjunction with publishers and other partners, exclusively for its bookseller members. These consumer-focused initiatives share the goal and intent of promoting the curatorial and community value of independent bookstores, furthering shop local efforts, and supporting Main Street retailers.
Indies First— Launched by noted author Sherman Alexie and administered by ABA, Indies First encourages authors to volunteer as "bookseller for a day" at their local bookstore, in return for the ongoing support that indies show authors. Hundreds of independent bookstores— and many hundreds of authors— participate in the movement on Small Business Saturday, the Saturday after Thanksgiving. Indies First also encourages authors—and anybody who wants to sell a book through a website—to make the indie “buy” button the FIRST among all e-retailer choices on their websites. In the weeks before the event, ABA member Indies First stores are pinned on a locator map on IndieBound.org.
Authors interested in participating in Indies First on November 30, 2013 should first contact their local bookstore to make arrangements, and then the store should email Anne Caldwell (firstname.lastname@example.org) to be placed on the consumer Indies First map. (For help in finding a local indie, authors can use the store locator at IndieBound.org.) Authors with questions about participating should email Anne no later than November 22, 2013; ABA will be unable to answer author inquiries after that time.
Stores interested in being added to the consumer Indies First map or connected with an author should also email Anne, although ABA cannot guarantee that it will be able to connect a store with an author, or an author with a store. Stores with questions about participating should email Anne no later than November 22, 2013; after that date stores should email only with names of confirmed authors.
Updates to the 2013 Indies First map will be made until November 27, 2013.
Indies Introduce—Independent booksellers across the country twice yearly discover and champion twenty titles as the best new talent to share with customers. Indies Introduce highlights 10 adult Debut Titles and 10 children’s New Voices picks selected by teams of booksellers, who seek out the best by first-time authors. Participating stores select at least eight of the twenty titles to market through in-store displays, in newsletters, and on store websites and social media. Publishers provide varying incentives for titles chose to be in the Indies Introduce program.
Indies Introduce resources: Author Q&As • Spring 2014 Title List, Terms & Blurbs (members only) • DIY material (members only)
Thanks for Shopping Indie— ABA’s multi-publisher promotion Thanks for Shopping Indie (TfSI) kicks off on Small Business Saturday, the Saturday after Thanksgiving, each year, and gives ABA members an opportunity to showcase a wide-ranging list of quality titles, all of which have appeared on either the Indie Next List or the Indie Bestseller list. TfSI titles are available at publishers' special terms, allowing stores to say “thanks” to their customers.
Advance Access is a complimentary twice-monthly email sent by ABA to member bookstores containing offers from ABA Publisher Partners to receive galleys, reading copies, or finished books for review. After receiving the title from the publishers, stores can decide whether to carry it, and nominate the title for the Indie Next List. For complete details regarding the Advance Access program, as well as for member bookstores to opt-in to receive the emails, contact Pete Reynolds at email@example.com or at 914-406-7535.
The annual Indies Choice Book Awards and E.B. White Read Aloud Awards honor best-loved titles of indie booksellers. ABA member bookstores may vote for in eight (8) categories. The Indies Choice Awards recognize the handselling expertise of independent booksellers, and the Book of the Year winners and Honor Award recipients are all titles nominated by ABA member booksellers to the Indie Next Lists. The E.B. White Read-Aloud Awards honor books that reflect the universal appeal to a wide range of ages embodied by E.B. White’s collection of beloved books. Book sticker and logo design files for the Indies Choice winners and honor books, as well as the E.B. White winner and honor books, are available in the Designs and Downloads section of this website. For past winners, click here. For a full list of 2013 winners, including honor books, click here.
Bookseller members may receive the Red Box and the White Box monthly mailing, as well a quarterly Children's White Box. The Red Box is an in-store marketing action kit containing materials provided by Publisher Partners, as well as copies of the following month's Indie Next List pamphlet. The White Box contains selections of ARC's and books from publishers for review. All IndieBound participants receive the Red Box, but the White Box must be "earned" by submitting regular nominations to the Next List and participating in IndieBound programming, by, e.g. regularly reporting to the Indie Bestseller List and creating in-store POP displays. Participating in IndieCommerce and membership in the ABC Children's Group at ABA are also factored into determining box contents. The more a store participates in these programs, the more robust their box mailing. Contact your MRM for more details on your mailing, or to change the amount of Next Lists you receive each month.