General Marketing Resources
Advance Access is a complimentary twice-monthly email sent by ABA to member bookstores containing offers from ABA Publisher Partners to receive galleys, reading copies, or finished books for review. After receiving the title from the publishers, stores can decide whether to carry it, and nominate the title for the Indie Next List. For complete details regarding the Advance Access program, as well as for member bookstores to opt-in to receive the emails, contact Pete Reynolds at email@example.com or at 914-406-7535.
The annual Indies Choice Book Awards and E.B. White Read Aloud Awards honor best-loved titles of indie booksellers. ABA member bookstores may vote for in eight (8) categories. The Indies Choice Awards recognize the handselling expertise of independent booksellers, and the Book of the Year winners and Honor Award recipients are all titles nominated by ABA member booksellers to the Indie Next Lists. The E.B. White Read-Aloud Awards honor books that reflect the universal appeal to a wide range of ages embodied by E.B. White’s collection of beloved books. Book sticker and logo design files for the Indies Choice winners and honor books, as well as the E.B. White winner and honor books, are available in the Designs and Downloads section of this website. For past winners, click here. For a full list of 2013 winners, including honor books, click here.
Members can purchase Mary Engelbreit paper gift certificates directly from ABA. To order, please call 914-406-7536, or complete this form.
Bookseller members may receive the Red Box and the White Box monthly mailing, as well a quarterly Children's White Box. The Red Box is an in-store marketing action kit containing materials provided by Publisher Partners, as well as copies of the following month's Indie Next List pamphlet. The White Box contains selections of ARC's and books from publishers for review. All IndieBound participants receive the Red Box, but the White Box must be "earned" by submitting regular nominations to the Next List and participating in IndieBound programming, by, e.g. regularly reporting to the Indie Bestseller List and creating in-store POP displays. Participating in IndieCommerce and membership in the ABC Children's Group at ABA are also factored into determining box contents. The more a store participates in these programs, the more robust their box mailing. Contact your MRM for more details on your mailing, or to change the amount of Next Lists you receive each month.