How to Keep Seasonal Customers Year Round

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Sunday, January 24, 2016 4:30 PM to 5:45 PM EST

If you own or work in a bookstore where the customer base is primarily seasonal, you know how slow the off-season can be. What can you do to increase profits during this time? And how can you continue to provide services to seasonal customers once they head home? Experienced booksellers will share their best practices.

  • Wendy Hudson, Nantucket Book Partners (Nantucket, MA)
  • Matthew Norcross, McLean & Eakin Booksellers (Petoskey, MI)
  • Amanda Zirn, Bethany Beach Books (Bethany Beach, DE)
  • Karen Hayes, Parnassus Books (Nashville, TN) (Moderator)
     

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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