ABA presented two IndieCommerce Institutes for ABA members/IndieCommerce stores in fall, 2013. Each Institute featured moderated panel discussions, a Kobo update, and two breakout tracks: one that addressed the needs of most users, and one appropriate to very experienced users. (See below for details.)

New Orleans, September 18, 2013

Sheraton New Orleans
September 18, 2013

                   12 pm to 5 pm—One-on-one sessions
                   6 pm to 8 pm—Welcome reception

September 19, 2013:
                   8:30 am to 5 pm—IndieCommerce Institute sessions, including lunch and snack

San Francisco, October 1, 2013

Best Western Plus Grosvenor Hotel

October 1, 2013:
                    9 am to 5 pm—One-on-one sessions
                    6 pm to 8 pm—Welcome reception

October 2, 2013:
                    8:30 am to 5 pm—IndieCommerce Institute sessions, including lunch and snack

Pricing

All fees were non-refundable.

Early bird special pricing expired on August 5.

     Main Session— $99 per person
     Advanced Seminar (limit one person per store) —$130 per person

Beginning August 5:

     Main Session— $120 per person
     Advanced Seminar (limit one person per store) —$150 per person

Program

The day began and ended with plenary sessions for all attendees. The morning panel discussion examined how stores support their website: the number of fte’s devoted to different aspects of their sites, job descriptions and descriptions of workflow. The afternoon panel discussion examined “best practices” for promoting an e-commerce website.

Main Session

The main session was structured into four mini courses, each lasting approximately one hour:

• New Feature Overview
• eCommerce 201—Order Processing
• eCommerce 202—Custom Products
• How to Improve Your Site—Design Tips

Advanced Seminar

The Advanced Seminar was intended to facilitate a group discussion among advanced users about work supporting their respective sites.

One-on-one Session

IndieCommerce staff was available the day before each Institute to meet for individualized one-on-one attention.