The Indies First Campaign

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    Indies First Has Expanded! #indiesfirst

    Indies First is a year-round campaign in support of independent bookstores. For holiday 2014 it has expanded in three exciting ways:

    Bookstores: Share Indies First with Customers

    • September 18: Indies First marketing collateral becomes available through BookWeb’s Designs & Downloads, including designs for posters, window clings, web banners, and table display tent cards
      September 18: Indies First marketing collateral will be available through BookWeb’s Designs & Downloads, including designs for posters, window clings, web banners, and table display tent cards. - See more at: http://www.bookweb.org/news/time-get-organized-indies-first-movement-exp...
    • October 2014: ABA mails members Indies First book bags supplied by Penguin Random House, PRH order forms to purchase more bags at cost, Indies First buttons, and co-branded Small Business Saturday bookmarks
    • October to December, 2014: Stores take photos of authors and customers with Indies First bags and buttons and post messages to social media
    • October 20 to October 31, 2014: Publishers offer ABA members special terms on orders placed between October 20 and 31, 2014 (formerly known as “Thanks for Shopping Indie"). No sign-up needed! Dates on offers may vary.
    • Saturday November 29, 2014: Authors again volunteer at their favorite indies on Small Business Saturday, link to their favorite indie for book sales, and promote the store in social media
    • November 1 to December 31, 2014: Stores continue to display DIY collateral, and feature titles ordered during special pricing period

     

    Bookstores and Authors: See How to Participate on Small Business Saturday

    Author Azar NafisiBooksellers

    1. Contact a favorite local author or illustrator to come to the store on Small Business Saturday. (The store might also be contacted directly by an author or illustrator; any arrangements with them are yours to make or not.)  Stores that don't know or have an author nearby can consult the Indies First Author and Illustrator Index for a list of who would love to participate, and then reach out directly.
    2. Add your Small Business Saturday and event details to the Store Indies First Activity Registry so that it can be publicized on the Indies First map on IndieBound.org. Bookmark the Event Registry page and return there to edit or add to your event details. Please allow 48 hours for the Indies First map to reflect your submission.
    3. Promote, publicize, and photograph! Use store marketing newsletters, websites, and social media outlets (#IndiesFirst) to further the Indies First message and highlight your event. Encourage your visiting authors/illustrators to do the same. ABA would love to hear feedback and see pictures from the floor.

    Authors and Illustrators

    1. Please join the Indies First Authors and Illustrators Registry by completing this form. Names will remain in the Registry for all future Indies First activities. If you're friends with your local indie then contact them directly and volunteer to come to the store, or find a store local to where you will be on Small Business Saturday.
    2. Link to an independent bookstore for the online sale of your books. Ask your local store if it has an affiliate or linking program and how you can join. Or link to IndieBound.org and tap into a national network of e-commerce sites.
    3. Use your social media outlets and tell your readers about #indiesfirst, @indiesfirst.

    Bookstores and Authors: See How to Participate in Upstream

    Booksellers
    1. Read Daniel Handler’s letter to booksellers about Upstream, then contact a favorite local author or illustrator to sign stock for your store. Stores that don't know or have an author nearby can consult the Indies First Author and Illustrator Index for a list of who would love to participate, and then reach out directly. Keep in mind that an author may contact your store. There are no guarantees or obligations for either the store or the author to enter into an Upstream partnership.
    2. Promote, publicize, and photograph! Use store marketing newsletters, websites, and social media outlets (#indiesfirst) to further the Indies First message and highlight your Upstream partnership. Encourage your Upstream author to do the same, and to link to your store from their website.
    3. Add your Upstream partnership information to the Store Indies First Activity Registry so that it can be publicized on the Indies First map on IndieBound.org. Please allow 48 hours for the Indies First map to reflect your submission.
    Authors and Illustrators
    1. Please join the Indies First Authors and Illustrators Activity Registry by completing this form. Names will remain in the Registry for all future Indies First activities. If you're friends with your local indie then contact them directly about being an Upstream partner. There are no guarantees or obligations for either the store or the author to enter into an Upstream partnership.
    2. Link to an independent bookstore for the online sale of your books. Ask your local store if it has an affiliate or linking program and how you can join. Or link to IndieBound.org and tap into a national network of e-commerce sites.

     

     Questions or comments? Please be in touch with us: indiesfirst@bookweb.org