The Red Box contains Indie Next List fliers plus publisher-supplied items such as shelf-talkers, bookmarks, posters, catalogs, and time-sensitive marketing materials. Your Red Box will land in your store by the 15th of the month.
The White Box contains galleys, ARCs, and finished books supplied by ABA publisher partners. You will receive your White Box by the end of the month, as long as you participate in two of the five ways described below.
New bricks-and-mortar ABA bookstore members that sell some amount of new books will automatically receive the Red Box, featuring the Indie Next List fliers plus publisher-supplied items such as shelf-talkers, bookmarks, posters, catalogs, and time-sensitive marketing materials by the 15th of each month.
The quarterly Children's Box and the monthly White Box, which contains galleys, ARCs, and finished books supplied by ABA Publisher Partners, will be sent as long as a bookstore participates in ABA marketing programs in at least two of the following ways:
- Regularly reporting to the Indie Bestseller List (3 out of 4 weeks monthly)
- Nominating titles for the Indie Next List (1 nomination per quarter)
- Using the ABA e-commerce product
- Creating a Indie Next List store display and sending a photo that ABA can share with Publisher Partners (twice yearly)
New stores will be exempt from the White Box requirements for the first three months of membership; however, to continue receiving White Box mailings after that time, they must participate in the ABA Marketing Program as described above.
Questions about the Red and White Box mailings should be addressed to carolyn@bookweb.org.