Baker & Taylor Offers Special Promotion on Kids’ Titles This April

In honor of its sponsorship of the fifth ABC Children’s Institute (Ci5), Baker & Taylor is launching Kids First, a promotion for all American Booksellers Association member stores. Kids First will offer a special discount on all children’s and young adult trade books for two weeks following the April 5–7 education event in Portland, Oregon.

From Saturday, April 8, through Friday, April 21, 2017, ABA member bookstores will save on all hardcovers, paperbacks, board books, and titles published by university presses and small presses — frontlist and backlist — that are coded to juvenile and young adult BISACs. In addition, all gift items, including plush, will qualify for the discount. The only exclusions are not-yet-published titles and short-discount titles.

Stores can place their orders as usual; no promo code is required. There is no minimum order to qualify, and no limit to the number of times a store can receive the discount during the two-week offer. ABA member booksellers with a BookWeb username and password can find full details of the offer here.

The B&T promotion comes at just the right time for stores to stock up for last-minute Easter sales and prep for the beginning of the summer reading season.

To coincide with the B&T promotion, ABA has a special offer for bookstores that have not been ABA members for at least two years: Stores that enter the promo code BTSPRING when they join the association will receive three months of their first year of ABA membership free, gaining all of the benefits of membership plus participation in the Kids First promotion.