BookExpo’s “The Vital Bookstore” to Feature Group Discussions

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    The Vital Bookstore, a new, interactive learning space that will offer visitors insights into the best merchandising practices to help drive success and engagement for the in-store and community experience, will debut at BookExpo 2018, which takes place May 30–June 1 at the Javits Convention Center in New York City.

    The exhibit, located in Booth 2403 on the trade show floor, will feature hourly docent-led tours through the display, which was created by Franklin Fixtures in collaboration with Baker & Taylor, to facilitate small-group exploration of physical merchandising strategies and concepts for cafés, children’s areas, traditional book spaces, and modern general merchandise areas.

    Additionally, there will be a number of group dialogue sessions, as detailed below. Booksellers who would like to reserve a place in one of the dialogue sessions should contact Franklin Fixtures’ Lisa Uhrik; walk-ins are also welcome.

    Thursday, May 31:

    9:10 a.m. to 10:00 a.m.

    • Pattern Language Discussion (Self-Facilitating Group)
    • The Planogram as Catalyst for Maintaining a Dynamic Retail Environment (Donna Paz Kaufman & Mark Kaufman)

    10:10 a.m. to 11:00 a.m.

    • IBID User Group
    • Mixed Merchandising to Maximize Margins (Donna Paz Kaufman & Mark Kaufman)

    11:10 a.m. to 12:00 p.m.

    • Five Quick Changes You Can Make Now (Self-Facilitating Group)
    • Buying for Margins (Eileen Dengler, NAIBA)

    12:10 p.m. to 1:00 p.m.

    • Basil User Group
    • How to Grow a Good Idea From Bad Ideas: Easy, Elegant, and Economical (Wanda Jewell, SIBA)

    1:10 p.m. to 2:00 p.m.

    • Disaster Preparedness – What We’ve Learned With Our Story (Courtney from Trident)
    • Shelf Help: Revitalizing a Section, Bringing Fresh Ideas to Your Store (Margaret Lane, Baker & Taylor)

    2:10 p.m. to 3:00 p.m.

    • Make Books/Sell Books (Josh Floyd, Ingram; Bill Petrocelli, Book Passage; Kimberly Daniels, The Country Bookshop; Sarah Hutton, Village Books)
    • Experiential: Shelf-Talkers Contest: Hands-on exploration, creation, and conversation about these important tools of connection. What’s the best?

    3:10 p.m. to 4:00 p.m.

    • Five Quick Changes You Can Make Now (Self-Facilitating Group)
    • Pattern Languages That Matter (Lisa Uhrik)

    4:10 p.m. to 5:00 p.m.

    • Franklin Junto Groups: Libraries & Bookstores (Self-Facilitating Group)
    • The Planogram as Catalyst for Maintaining a Dynamic Retail Environment (Donna Paz Kaufman & Mark Kaufman)
    Friday, June 1

    9:10 a.m. to 10:00 a.m.

    • Pattern Language Discussion (Self-Facilitating Group)
    • Beyond the Store Walls (Christine Hart, Franklin Fixtures)

    10:10 a.m. to 11:00 a.m.

    • Five Quick Changes You Can Make Now (Self-Facilitating Group)
    • Secrets of Store Fixtures That Work (Christine Hart, Franklin Fixtures)

    11:10 a.m. to 12:00 p.m.

    • Five Quick Changes You Can Make Now (Self-Facilitating Group)
    • Leveraging Online/Audiobooks in Store (Robert Sindelar, Third Place Books)

    12:10 p.m. to 1:00 p.m.

    • Experiential: Merchandising Exercise
    • Localism/Shop Local (Oren Teicher, American Booksellers Association)

    1:10 p.m. to 2:00 p.m.

    • WordStock User Group
    • What Makes Bookstores & Libraries VITAL (Self-Facilitating Group)

    2:10 p.m. to 3:00 p.m.

    • Booklog User Group
    • Physical Elements of Hosting Great In-Store Events (Heather Duncan, MPIBA)

    3:10 p.m. to 4:00 p.m.

    • Franklin Junto Groups: Libraries & Bookstores (Self-Facilitating Group)
    • Making Events Work in Your Store: Bradley Graham, Politics and Prose

    4:10 p.m. to 5:00 p.m.

    • The Heartfulness Way: Guided Meditation With Daaji and his Student Joshua Pollock (author program)

    Booksellers can register for free badges to BookExpo by providing their ABA member ID number during the registration process. More information about ABA’s programming at BookExpo can be found on BookWeb.org.