Find Waldo Local ’14 Begins

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The third annual celebration of Find Waldo Local, co-sponsored by Candlewick Press and the American Booksellers Association, kicked off on July 1.

Just in time for the 4th of July, the red, white, and blue-clad Waldo will be hiding out in local businesses in communities across the country, where booksellers and other indie business owners will be promoting the shop local spirit.

In addition to the free kit featuring Waldo standees and window clings provided to participating stores by Candlewick, there is an online toolbox stocked with customizable assets. The kit also includes Candlewick’s Dos and Don’ts Guidelines for all Waldo appearances.

From bookstores and art galleries to bakeries and movie theaters, customers who find Waldo will have their scavenger hunt passports stamped and gain entry into raffles for prizes at the end of the month of festivities.  

Questions about Find Waldo Local should be addressed to [email protected].

Booksellers who would like to provide photos of their Find Waldo Local events for future coverage are encouraged to e-mail them to Bookselling This Week