Get Ready for Independent Bookstore Day

With Independent Bookstore Day (IBD) just three days away, booksellers should keep in mind a few final items to promote the event and the day’s special offers:

• Join IBD ambassador Celeste Ng for a Twitter party on April 26 at 11:00 a.m. Pacific Time — look for #BookstoreDay.
• Send in photos for the IBD display contest by May 1. Stores are invited to submit two to four good-quality photos of their store’s window or in-store display promoting Independent Bookstore Day for a chance to win $300.
• Share Libro.fm’s special offer of free audiobooks for customers on April 28. Libro.fm has created a complete Bookstore Day guide to help stores plan for the event, which includes links to marketing materials, promotional copy, a snapshot of how to sign a customer up for Libro.fm in under 60 seconds, and tips for promoting the offer online and in stores.
• List your plans for the day on the Independent Bookstore Day spreadsheet.
• Share the interactive Independent Bookstore Day map to show off the 500-plus bookstores that will be selling the event’s special literary-themed merchandise.
• Let the IndieCommerce team know if you need help preparing your website for Independent Bookstore Day. Send an e-mail to [email protected] or call (800) 637-0037 (Option 2).
• Check out and share author and bookstore owner Peter H. Reynolds’ video promoting IBD.
• Promote Independent Bookstore Day on social media; use the hashtag #bookstoreday.
• List your special IBD events in your events calendar.
• Send a press release to local calendar listings. Check out the customizable, downloadable press release from IBD.
• Have fun!!

Visit the Independent Bookstore Day website to learn more about the event or follow Independent Bookstore Day on Facebook, Twitter, or Instagram.