Independent Bookstore Day Brings Back Marketing-in-a-Mailer

Booksellers looking for an easy way to promote Independent Bookstore Day, which will be held this year on April 28, can now order the Bookstore Day Marketing-in-a-Mailer. Each mailer contains signage of various sizes, a window sticker, book teasers, shelf-talkers, and balloons. The mailer is $20 (including shipping) and must be ordered by March 15.

This year, more than 500 independent booksellers will participate in Independent Bookstore Day.

Orders of the special literary-themed IBD merchandise will ship by April 15. Booksellers can use IBD items for display as soon as they are received, but no items may be sold in-store until the day of the event. Stores can sell remaining items on their own websites beginning May 8, but booksellers are asked not to sell the items on third-party websites.

To promote the event, booksellers can buy IBD T-shirts and tote bags. Bags will ship in early March and may be sold immediately; to receive T-shirts by April 28, booksellers should place their orders by April 5.

Visit the Independent Bookstore Day website to learn more about the event; the “For the Trade” section includes a handy month-by-month planning guide, bookseller information and FAQs, and more. Booksellers can follow Independent Bookstore Day on Facebook, Twitter, or Instagram.