IndieBound.org Changes Improve Mobile Experience

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    Visitors to IndieBound.org will now have the same experience whether they are browsing from a computer, smartphone, or tablet following recent technological upgrades to the site.

    Greg Galloway, director of ABA technology for the American Booksellers Association, said that while the vast majority of the upgrades are invisible, mobile visitors will have an improved experience.

    IndieBound.org is now equally user-friendly to desktop and mobile visitors.
    IndieBound.org is now equally user-friendly to desktop and mobile visitors.

    “The big thing that most people are going to see is that the site works faster and more easily in the mobile environment now,” Galloway said. Visitors to the site will be able to more easily locate an indie store, and the site’s upgrades make it easier to read the most popular pages, such as the Indie Next List, the Kids’ Indie Next List, and the Indie Next List for Reading Groups.

    IndieBound.org and its content will also be easier to find now because Google tends to favor mobile-friendly sites in its search results; in the U.S., mobile devices account for 71 percent of the time users spend online, according to a January 2017 report by comScore.

    “It’s the way people are shopping, and the way people are finding stores, and we want to be there,” Galloway said.

    Making the site mobile-friendly gives all visitors, regardless of the device, a way to satisfy their desire to support local bookstores.

    “This will be a better experience for anyone who wants to support their local indie bookstore,” Galloway said.