NCIBA Show to Feature Maximizing Backlist Education Session & IndieCommerce One-on-Ones

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    NCIBA logoAt the Northern California Independent Booksellers Association’s Fall Discovery show, taking place on October 18, 19, and 20, the American Booksellers Association will present new educational programming, and staff will meet with booksellers on the trade show floor.

    Show attendees who stop by the ABA booth can discuss upcoming ABA programming with staff, learn about the latest crop of Indies Introduce debut titles, and leave a business card for an extra chance to win a scholarship to the sold-out Winter Institute 2018; a drawing from the pool of submitted business cards will take place at the end of each show. Non-ABA members who attend either show may use the promo code REGF2017 to test-drive an ABA membership for free until January 31, 2018. This offer will only be available until November 1.

    Here’s a look at ABA programming at the NCIBA Fall Discovery Show:

    Wednesday, October 18 – Friday, October 20, 2017
    South San Francisco Conference Center, 255 South Airport Boulevard, South San Francisco, California

    Attending the show will be ABA Board Member Pete Mulvihill and a number of ABA staff: CEO Oren Teicher, Senior Program Officer Joy Dallanegra-Sanger, Membership & Marketing Officer Meg Smith, IndieCommerce Manager Geetha Nathan, and Member Relationship Manager Daniel O’Brien.

    On October 19, from 9:45 a.m. to 10:45 a.m., in room Biden A, ABA will present Maximizing Backlist, an education session that will focus on how backlist titles with proven track records can be as important as frontlist titles for store sales and bottom-line profits. The session, to be led by Mulvihill and Dallanegra-Sanger, is open to both members and non-members.

    On October 19, from 10:00 a.m. to 7:00 p.m., and October 20, from 9:00 a.m. to 5:00 p.m., current IndieCommerce users and non-IndieCommerce ABA members can stop by the Business Center for one-on-one sessions with Geetha Nathan. Booksellers can book an appointment for a one-on-one session in advance. Stores that sign an IndieCommerce or IndieLite contract at the show will be entered to win a free first year of service.