New “ABA Learning on Demand” Page Features Webinars and Training Videos

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    The American Booksellers Association’s new “ABA Learning on Demand” page on BookWeb.org features members-only webinar videos covering topics including basic sales techniques, creating a press kit, and IndieCommerce and IndieLite. In the upcoming weeks, ABA will also add educational podcasts recorded in April at the 2017 Children’s Institute in Portland, Oregon.

    ABA Learning on Demand logo“ABA is pleased to now offer a series of on-demand learning opportunities for members. In particular, we hope booksellers will take advantage of two webinars based on popular sessions from this past Winter Institute in Minneapolis,” said ABA Education Manager Lisa Winn. 

    Recorded Webinars

    ABA has three recorded webinar videos posted for members to view:

    Webinar – Bookselling 101: Basic Sales Techniques to Engage the Customer (August 15, 2017) 

    This webinar is based on an education session presented at Winter Institute 12 by booksellers Gillian Kohli of Wellesley Books in Wellesley, Massachusetts; Daniel Goldin of Boswell Book Company in Milwaukee, Wisconsin; and Linda-Marie Barrett of the Southern Independent Booksellers Alliance and formerly of Malaprop’s Bookstore/Café in Asheville, North Carolina.

    Webinar – Take Your Show on The Road: Managing Large-Scale Events (July 11, 2017)

    This webinar is based on an education session presented at Winter Institute 12 by booksellers Jessica Stockton Bagnulo of Greenlight Bookstore in Brooklyn, New York; Lynn Pellerito Riehl of Nicola’s Books in Ann Arbor, Michigan; and Robert McDonald of The Book Stall in Winnetka, Illinois.

    Webinar – Creating a Press Kit (May 11, 2017)

    This webinar was formulated in conjunction with ABA to help booksellers prepare for BookExpo 2017 and was presented by Maribeth Pelly, founder of Easy Marketing Strategies and event planner for BookTowne in Manasquan, New Jersey.

    IndieCommerce Webinar Center

    Listed below are webinar videos on a wide variety of topics related to IndieCommerce. Booksellers who would like to participate in the next IndieCommerce webinar should look to upcoming IndieCommunication newsletters for details. ABA will post each webinar shortly after it takes place.

    • February 16, 2017: Google Analytics for E-Commerce
    • June 28, 2016: Discount Coupons, Part 2
    • June 9, 2016: Discount Coupons, Part 1
    • May 10, 2016: Local Search Optimization for Your Bookshop, Part 1
    • May 10, 2016: Local Search Optimization for Your Bookshop, Part 2
    • May 10, 2016: Local Search Optimization for Your Bookshop, Part 3
    • April 7, 2016: Google Analytics
    • March 15, 2016: A Beginner’s Guide
    • March 1, 2016: Themes
    • February 18, 2016: Custom Products
    • February 2, 2016: Store Pricing, Local Store Inventory and Not For Sale
    • January 20, 2016: Blocks, Menus, and Book Lists
    • November 4, 2015: Introduction to Taxonomy and Views
    • October 21, 2015: Order Processing, Part 2
    • October 7, 2015: Order Processing, Part 1
    • September 23, 2015: IndieCommerce Overview

    IndieCommerce Training Videos

    Listed below are training videos on a wide variety of topics related to IndieCommerce. ABA will add more videos in the coming weeks. Booksellers can also e-mail IndieCommerce staff with specific topic requests.

    • Creating a Block
    • Theme Key
    • Adding Content
    • Uploading Images
    • Content Types, Part 1
    • Content Types, Part 2
    • Content Types, Part 3
    • Content Types, Part 4

    IndieLite Webinar Center

    Listed below are webinar videos on a variety of topics related to IndieLite.

    • February 16, 2017: Google Analytics for E-Commerce
    • May 10, 2016: Local Search Optimization for Your Bookshop, Part 1
    • May 10, 2016: Local Search Optimization for Your Bookshop, Part 2
    • May 10, 2016: Local Search Optimization for Your Bookshop, Part 3
    • April 7, 2016: Google Analytics