Omnichannel Marketing: Creating a Seamless Shopping Experience From Screen to Store

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Monday, January 25, 2016 4:30 PM to 5:30 PM EST

Customers can now engage with you in your physical store, on social media, or digitally via their laptop, tablet, desktop computer, and/or smartphone. And customers expect that their experience will be seamless, integrated, and consistent, no matter how they choose to interact. An industry expert will  present tips and sound practices to help booksellers create a seamless experience for customers.

  • Jim Hammons, Total Computing Solutions (American Fork, UT)
  • Meg Smith, ABA (White Plains, NY) (Greeter)
     

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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