The array of materials available to booksellers to promote sales of Kobo eBooks and eReaders grew this week with the addition to the Bookseller DIY [3] of three tent card designs, new web banners, bookmarks, and a letter-sized poster for a special launch promotion.

All materials in the DIY are available for download exclusively by ABA member stores for use in in-store and online promotions. Help with DIY materials is available from ABA Marketing Manager and Designer Greg Galloway [4].

ABA Kobo device sellers should be on the lookout for e-mail updates on two special launch promotions — one running all of next week, the other for a Black Friday/Small Business Saturday sale on the Kobo Mini [5]. Those who have not received communications from ABA about the promotions, and those with questions, should contact kobo@bookweb.org [6].