7:00 am to 8:00 am
Yoga with Susan Elliott Bay Anteroom
Susan Weis-Bohlen, owner of breathe books in Baltimore, Maryland, and Winter Institute's unofficial yogi, will lead this early morning class.
9:00 am to 10:15 am
Breakfast and Discussion: The Seattle 7 Writers Grand II & III
Enjoy breakfast and a lively discussion with The Seattle 7 Writers—a nonprofit collective of Pacific Northwest authors whose mission is to foster and support a passion for the written word—as they discuss the creation of the group and how it works with the local independent business community.
10:15 am to 4:15 pm
Consultation Station - Day 1 Grand Crescent
The Consultation Station offers booksellers the opportunity to meet with representatives of ABA’s affiliated business solution partners, POS vendors, and other service providers. The list of Consultation Station participants and contact information is here . Please note: If you granted permission for the companies participating in the Consultation Station to contact you directly when you registered for Wi9, they may reach out to you via email before the event. You may also contact them in advance to schedule appointments.
10:30 am to 11:45 am
Building B-to-B Sales Cascade II
Have you considered business-to-business sales to increase revenue and bring in new customers? Learn from a panel of book industry experts about how to successfully develop relationships and to market and sell to hospitals, medical offices, large corporations, educational institutions, religious organizations, governmental agencies, local businesses, and more.
ABC Group Presents: Starting Tween and Teen Advisory Boards Cascade I-AB
Need great ideas on how to better run your store's children's section? Look no further than your customers. If you want to start a tween or teen advisory board, this session will detail how best to go about implementing and sustaining one.
Data Watchers Report: BISG/the Codex Group/Nielsen Fifth Ave Room
If you are interested in industry statistics and big data, this is the session for you. Industry experts will report on important book buying trends and how to apply this information to your business.
The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing St. Helens
Geno Church, Word of Mouth Pathfinder from Brains on Fire, will lead an interactive workshop created to help booksellers spark and sustain word of mouth marketing. Learn how to make people fall passionately and madly in love with your store, and how loving your customers can result in not just building a thriving community, but also drive meaningful conversations and, ultimately, the financial success of your business. This session will also be offered on Friday from 10:30 a.m. - 11:45 a.m. This is an interactive workshop. Attendance will be limited to the first 50 booksellers who sign up. Look for details on how and when to sign up in your email and in Bookselling This Week.
Understanding Online Payment Security and PCI Compliance Pine
The Payment Card Industry Data Security Standard (PCI DSS) is a set of requirements designed to ensure that all companies that process, store, or transmit credit card information maintain a secure environment. What does this mean for your business? What are the costs and/or fees involved? What could happen to your business if you are not PCI compliant? Learn about these and similar issues from an expert on PCI compliance for small businesses.
Making Social Media Work for Your Store Pike
Using social media to market your store may seem at times to be hit-or-miss. But businesses of all types have successfully implemented effective social media marketing strategies. Hear tips from experts both inside and outside of the book industry, and learn how to make these marketing tools work for you.
12:00 pm to 2:00 pm
International Booksellers Luncheon Grand Crescent
International bookseller attendees will meet over lunch.
Rep Picks Lunch
Grand II & III
Enjoy lunch and learn about great upcoming titles at the Rep Picks Speed Dating luncheon. Seats are assigned, and registrants will receive an email in early January with table numbers.
2:00 pm to 2:30 pm
Galley Room Grand I
Please refer to signage for additional Galley Room access times.
2:30 pm to 3:45 pm
Publisher/Bookseller Focus Groups - Day 1
To encourage further interaction among booksellers and publishers, booksellers will have the opportunity to meet with Wi9 sponsoring publishers in small groups to discuss issues of common interest and mutual concern. Each Wi9 bookseller attendee will be assigned to a specific publisher for this session. Assignment information and room locations will be provided at check-in at the Wi9 Welcome Desk.
4:00 pm to 5:15 pm
ABC Group Presents: A Year of In-Store Promotions Cascade I-AB
Are you making the most of your ABC Group membership by taking full advantage of the many promotions available to you? Come to this session to brush up on what types of in-store promotions your ABC Group membership provides and to learn what your fellow booksellers are doing to translate them into crowd-pleasing events and sales.
Planning for Natural Disasters Fifth Ave Room
In today’s world of weather extremes, it is more important than ever to be prepared for an emergency. What steps do you need to take to make sure you have a plan to protect your employees, to lessen the financial impact of disasters, and to be able to reopen your business quickly? Come to this session to find out. Presented by a panel that includes an outside expert in disaster planning for small business.
Advanced Learning Session: Bookseller "Shark Tank"—Pitch an Idea for Business Expansion St. Helens
Like the American reality TV show, Shark Tank, which features a panel of potential investors, called "sharks," who consider pitches from entrepreneurs seeking investments for their business or product, this session will provide booksellers with the opportunity to pitch their idea for a new bookstore initiative and get feedback. The session will begin with a short presentation by a panel of booksellers who have demonstrated the ability to create successful and innovative programs in their stores. After the presentation, some participants will have the opportunity to present their idea to the group for feedback and discussion.
To participate in this Advanced Learning Session, booksellers must be owners, managers, or senior staff who regularly make decisions regarding store programing. Attendance will be limited. Indicate your interest for this Advanced Learning session during the registration process; the session will be filled on a first-come, first-served basis. Attendees will be contacted prior to the Winter Institute with instructions on submitting their business proposals. Booksellers will be notified about placement in December.
Understanding Basic Bookstore Accounting Principles Pine
Whether you hire someone to manage your books or you do it yourself, you still need to have an understanding of the basic elements and principles that are part of every accounting system. This session will review standard accounting principles and will provide tips for those looking to hire the right professional.
Independent Retail in Seattle: Success Stories Pike
Seattle is known for many, many, wonderful independent retail businesses. In this session, several of these successful entrepreneurs will share their best practices for facing the daily challenges of running a thriving business in a world of constant competition.
5:30 pm to 6:00 pm
Len Vlahos Presents The Scar Boys (Egmont USA) Grand Crescent
Len Vlahos, former ABA staffer and friend of indie bookselling, will be celebrating the debut of his book, The Scar Boys (Egmont USA), with a multimedia presentation, featuring video, music, and a reading, immediately preceding the Author Reception. All institute attendees and guests are invited to attend. Vlahos will be signing books during the reception immediately following the multimedia presentation.
6:00 pm to 7:30 pm
Author Reception and ABFFE Silent Auction for Free Speech in Children's Books
The Winter Institute’s signature Author Reception will be held in the Westin Seattle’s Grand Ballroom. Through the generosity of ABA’s Wi9 Publisher Sponsors, more than 50 authors and illustrators will be on hand to chat with booksellers and to autograph their new and forthcoming titles. The American Booksellers Foundation For Free Expression (ABFFE) will also be hosting a silent auction of art from many beloved children’s illustrators. Hors d’oeuvres and refreshments will be served.