ABA Events Calendar

Thursday, September 15, 2022

All day
 
 
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In the summer of 2023, one of the biggest changes to Google’s tracking platform in the last two decades is coming — Google Analytics 4. Anyone using the current Google Analytics platform will need to switch.
 
Join us for a two-part series led by Sarah Benoit, Co-founder and Lead Instructor at JB Media Institute for an overview of the changes you will need to understand when you start using GA4. 
 
9/15 at 1:00 pm ET: Session 1 – Introduction to Google Analytics 4

  • Universal vs. GA4: Why is Google making this change and an overview of what is changing
  • Set up tips: Confirming GA4 is working
  • Getting Started Checklist
  • Overview of changes to Conversion and E-commerce tracking

 
10/13 at 1:00 pm: Session 2 – Google Analytics 4 Data  

  • The new Acquisition data
  • The new Behavior data
  • The new Audience data
  • Overview of New Conversion and E-commerce data
  • What to do with custom reports and dashboards in Universal Google Analytics   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

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INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]

 

 

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