ABC Group Presents: Creating Successful Book Subscription Clubs and School Registries

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Wednesday, February 11, 2015 4:30 PM to 5:45 PM EST

When you’re looking to create new revenue streams, prepaid book clubs and gift registries offer stores the opportunity to expand customer services with little or no cost beyond planning and organization. Booksellers already running profitable clubs and registries will discuss how to get started and what resources and tools are available to help. Learn how to price your book club, how to choose titles for a range of tastes while keeping an eye on margins, and how to effectively market to customers with nieces, nephews, and grandchildren living outside your community.

  • Leslie Hawkins, Spellbound Children’s Bookshop (Asheville, NC)
  • Kerri Poore, Politics and Prose (Washington, DC)
  • Jessica Stockton-Bagnulo, Greenlight Bookstore (Brooklyn, NY)
  • Holly Weinkauf, Red Balloon Bookshop (St. Paul, MN) (Moderator)
     

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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