ABC Group Presents: Upselling for Kids

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Tuesday, February 10, 2015 - 4:00pm to 5:15pm

The key to successful bookselling is mastering the art of the upsell, and that is no less true in children’s bookselling, where opportunities are myriad. Even literacy experts suggest that every book parents buy at grade level should be accompanied by a second book at least two grade levels ahead for reading aloud to their children. From pairing fiction with nonfiction to matching book characters to plush toys and adding on finger puppets, card games, and gift cards, learn how you can optimize your handselling efforts and displays to better suggest gift purchases and increase your units per sale.

  • Amie Mechler-Hickson, Boswell Book Company (Milwaukee, WI)
  • Lauren Savage, The Reading Bug (San Carlos, CA)
  • Janelle Smith, Auntie’s Bookstore (Spokane, WA)
  • Diane Capriola, Little Shop of Stories (Decatur, GA) (Moderator)
     

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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