Partners Program and Products

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2020 Vision USA

Companies supporting the ABFE mission can join its affiliate program and donate a portion of proceeds to the fight to protect free speech and the First Amendment rights of readers.The program began in 2009 when 2020 Vision USA, which sells readers and sunglasses, pledged to donate $1 for each pair of its glasses sold by independent booksellers. Since its inception, the affiliate program has generated tens of thousands of dollars in donations and provided booksellers with an easy and profitable way to further support free speech while providing their customers with interesting sidelines.

In addition to 2020Vision, affiliates include Come From the Heart bottle cap magnets,

Come From the Heart bottle cap pins

Vendors interested in becoming an ABFE affiliate, and stores interested in selling products from affiliates, can contact the vendor directly. For details about the affiliate vendors, email

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.








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