Advanced Bookselling & Special Topics: Expanding Your Brand as a #Bookstagram Influencer with Hafsah Faizal

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Friday, June 28, 2019 9:15 AM to 10:15 AM EDT

Everyone wants to be a book influencer on social media, but it takes more than logging in and sharing a photo. Instagram influencer and debut author Hafsah Faizal will teach attendees:

  • What it means to have an Instagram persona and how to establish a unique voice
  • How to gain followers
  • Best practices for targeted messaging
  • How to effectively use hashtags
  • Tips to curate beautiful, attention-grabbing photos
  • How to establish profitable partnerships with other businesses and organizations
Hafsah Faizal, Author; Sara Grochowski, McLean & Eakin Booksellers (Petoskey, MI)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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