Advanced Bookselling & Special Topics: Marketing Events to Ensure a Home Run

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Thursday, June 27, 2019 10:30 AM to 11:30 AM EDT

You have a good idea for an event, but it’s not catching fire. You’ve sent out emails, created fliers for the store, and have even posted on all of your store’s social media channels, so what gives? In this session, marketing and events managers teach attendees:

  • Best practices for creating marketing campaigns
  • Opportunities for advertisement
  • Areas for potential partnerships for cross-marketing
  • Marketing timelines
  • Using social media methodically to get the most out of your posts
  • Thirteenth-hour efforts for the final push
Nichole Cousins, White Birch Books (North Conway, NH); Joy Preble, Brazos Bookstore (Houston, TX); Colin McDonald, Seminary Co-op Bookstore (Chicago, IL); Stephanie Heinz, Print: a Bookstore (Portland, ME)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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